Senior Proposition Manager - Bingo

Rank Group; United Kingdom; Remote; GBP 75,000 - 110,000; Full time

Job summary

Rank Group is seeking a Senior Proposition Manager to lead the development and optimisation of the Bingo proposition. This role focuses on creating engaging customer experiences that drive acquisition, retention, customer value and market differentiation.

You will own the Bingo proposition strategy, roadmap, and oversee development of games, promotions, and enhancements. Success hinges on growing active players, improving engagement, and delivering measurable commercial impact through

Qualifications

• Experience in proposition, gaming, product or commercial management.
• Bingo knowledge is preferable.
• Strong understanding of customer behaviour and engagement drivers.
• Commercially focused with proven delivery of growth initiatives.

Responsibilities

• Own the Bingo proposition strategy and roadmap.
• Lead development of games, promotions, customer experiences and proposition enhancements.
• Identify opportunities to grow active players, frequency and spend.
• Work with Product and Technology teams to prioritise delivery.
• Analyse customer behaviour and performance metrics to improve proposition effectiveness.
• Develop business cases for proposition investment and innovation.
• Collaborate with Marketing and CRM to maximise campaign effectiveness.
• Monitor competitor activity and emerging market trends.
• Ensure propositions are aligned to commercial objectives and customer needs.

Skills

Proposition management

Bingo knowledge

Growth delivery

Customer behavior insights

Job description

We are looking for a Senior Proposition Manager to lead the development and optimisation of the Bingo proposition, creating engaging customer experiences that drive acquisition, retention, customer value and market differentiation.

Main Accountabilities & Responsibilities:

• Own the Bingo proposition strategy and roadmap.
• Lead development of games, promotions, customer experiences and proposition enhancements.
• Identify opportunities to grow active players, frequency and spend.
• Work with Product and Technology teams to prioritise delivery.
• Analyse customer behaviour and performance metrics to improve proposition effectiveness.
• Develop business cases for proposition investment and innovation.
• Collaborate with Marketing and CRM to maximise campaign effectiveness.
• Monitor competitor activity and emerging market trends.
• Ensure propositions are aligned to commercial objectives and customer needs.

What’s needed for success - Experience & Qualifications:

• Experience in proposition, gaming, product or commercial management and Bingo knowledge preferable.
• Strong understanding of customer behaviour and engagement drivers.
• Commercially focused with proven delivery of growth initiatives.
• Strong stakeholder management and influencing skills.