Casino Proposition Lead: Growth, Engagement & Strategy

Rank Group; Maidenhead; Híbrido; GBP 85.000 - 120.000; Jornada completa

Descripción de la vacante

Rank Group in the United Kingdom is seeking a Senior Proposition Manager - Casino to lead the development and optimisation of the Casino proposition, creating engaging customer experiences that drive acquisition, retention, customer value and market differentiation.

You will own the proposition strategy and roadmap, lead development of games, promotions and customer experiences, analyse behaviour and metrics, build business cases for investment, and collaborate with Marketing, CRM and Product

Formación

• Experience in proposition, gaming, product or commercial management and Casino knowledge preferable.
• Strong understanding of customer behaviour and engagement drivers.
• Commercially focused with proven delivery of growth initiatives.
• Strong stakeholder management and influencing skills.

Responsabilidades

• Own the Casino proposition strategy and roadmap.
• Lead development of games, promotions, customer experiences and proposition enhancements.
• Identify opportunities to grow active players, frequency and spend.
• Work with Product and Technology teams to prioritise delivery.
• Analyse customer behaviour and performance metrics to improve proposition effectiveness.
• Develop business cases for proposition investment and innovation.
• Collaborate with Marketing and CRM to maximise campaign effectiveness.
• Monitor competitor activity and emerging market trends.
• Ensure propositions are aligned to commercial objectives and customer needs.

Descripción del empleo

Rank Group in the United Kingdom is seeking a Senior Proposition Manager - Casino to lead the development and optimisation of the Casino proposition, creating engaging customer experiences that drive acquisition, retention, customer value and market differentiation.

You will own the proposition strategy and roadmap, lead development of games, promotions and customer experiences, analyse behaviour and metrics, build business cases for investment, and collaborate with Marketing, CRM and Product