Bingo Proposition Lead — Growth & Customer Engagement

Rank Group

Maidenhead

Hybrid

GBP 60,000 - 90,000

Full time

3 days ago

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Job summary

Rank Group in Maidenhead is seeking a Senior Proposition Manager to lead the development and optimisation of the Bingo proposition, creating engaging customer experiences that drive acquisition, retention and value.

You will own the proposition strategy, partner with Product, Marketing and CRM, and translate market trends into growth initiatives. Strong stakeholder management and a commercial mindset are essential.

Qualifications

Experience in proposition, gaming, product or commercial management and Bingo knowledge preferable.
Strong understanding of customer behaviour and engagement drivers.
Commercially focused with proven delivery of growth initiatives.
Strong stakeholder management and influencing skills.

Responsibilities

Own the Bingo proposition strategy and roadmap.
Lead development of games, promotions, customer experiences and proposition enhancements.
Identify opportunities to grow active players, frequency and spend.
Work with Product and Technology teams to prioritise delivery.
Analyse customer behaviour and performance metrics to improve proposition effectiveness.
Develop business cases for proposition investment and innovation.
Collaborate with Marketing and CRM to maximise campaign effectiveness.
Monitor competitor activity and emerging market trends.
Ensure propositions are aligned to commercial objectives and customer needs.