Senior Programmatic Director — Hybrid, Global Impact

wppmedia; Greater London; Hybrid; GBP 80,000 - 120,000; Full time

Benefits offered by this job

Hybrid work model

Competitive benefits package

Mental health days

Retirement plans

Dental and vision insurance

Job summary

WPP Media, with The Goat Agency, seeks a senior leader to own and grow the programmatic proposition across the UK and US. You will drive strategy, execution and client impact, leading a team of specialists in a high‑growth, hybrid environment.

You will work across display, video, CTV, retail media and emerging formats, leveraging DSPs like The Trade Desk and DV360 to deliver measurable ROI and strong partnerships with client services, strategy and creative teams.

Qualifications

• Strong experience planning, executing and optimising programmatic campaigns in an agency or digital media setting.
• Hands-on proficiency with DSPs (The Trade Desk, DV360) and audience/data tools.
• Experience leading or overseeing programmatic specialists with clear escalation responsibility.

Responsibilities

• Own the vision, roadmap and day-to-day leadership of programmatic at Goat.
• Plan, build and optimise campaigns from briefing through reporting.
• Integrate programmatic with influencer and social activity to extend reach.
• Lead and develop the programmatic team and act as escalation point for complex work.
• Drive integration of programmatic across the wider Goat business.

Skills

Programmatic campaigns

Leadership

Analytics

Cross-market work

Client collaboration

Tools

The Trade Desk

DV360

Campaign tools

Job description

WPP Media, with The Goat Agency, seeks a senior leader to own and grow the programmatic proposition across the UK and US. You will drive strategy, execution and client impact, leading a team of specialists in a high‑growth, hybrid environment.

You will work across display, video, CTV, retail media and emerging formats, leveraging DSPs like The Trade Desk and DV360 to deliver measurable ROI and strong partnerships with client services, strategy and creative teams.