Senior Programmatic Strategist - Growth & Optimization

wppmedia; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Medical insurance

Retirement plans

Vision & Dental insurance

Generous paid time off

Employee discounts

Job summary

WPP Media is seeking a Senior Executive, Programmatic to lead and optimise campaigns across DV360, The Trade Desk and Amazon for our London-based team. You will design programmatic plans, manage daily delivery, and collaborate with clients to exceed KPIs in a hybrid working environment.

The role requires strong analytical skills, exceptional communication, and a proactive approach to advancing programmatic offerings and platform partnerships within a leading global media group.

Qualifications

• Proven experience in planning and optimising programmatic campaigns.
• Strong knowledge of DV360, TTD and Amazon platforms.
• Analytical thinker with ability to derive insights from large data sets.
• Excellent communication skills for client and partner engagement.

Responsibilities

• Oversee implementation, management, and daily optimisation of campaigns to meet client KPIs.
• Create programmatic media plans to achieve defined objectives.
• Support QA processes to minimise errors and ensure compliant workflows.
• Lead testing plans and evaluate results with methodical accuracy.
• Develop client portfolio strategy and provide actionable insights from campaign results.
• Drive revenue growth by identifying optimisation opportunities and new services.

Skills

Programmatic activation

DV360

The Trade Desk

Amazon Advertising

Analytical mindset

Excellent communication

Tools

DV360

The Trade Desk

Amazon Advertising

Job description

WPP Media is seeking a Senior Executive, Programmatic to lead and optimise campaigns across DV360, The Trade Desk and Amazon for our London-based team. You will design programmatic plans, manage daily delivery, and collaborate with clients to exceed KPIs in a hybrid working environment.

The role requires strong analytical skills, exceptional communication, and a proactive approach to advancing programmatic offerings and platform partnerships within a leading global media group.