Product Marketing Executive

Acuro Associates Ltd; Guildford; Hybrid; GBP 40,000 - 50,000; Full time

Job summary

Acuro Associates Ltd is seeking a Product Marketing Executive to own product marketing initiatives across a growing software portfolio. You will work with Product Management, Sales and Marketing to deliver go-to-market programmes, craft messaging, and manage campaigns using AI-powered tools to boost performance.

The role blends strategic thinking with hands-on campaign execution in a hybrid environment, offering £40,000–£50,000 plus benefits and opportunities across international markets.

Qualifications

• 2-4 years' experience in Product Marketing, Marketing Communications or B2B Campaign Management.
• Experience with SaaS, software, cloud or technology-led organisations.
• Strong understanding of demand generation, lead management and marketing funnels.
• Experience with HubSpot.
• Knowledge of digital marketing channels including SEO, social media, analytics and website management.
• Strong communication and stakeholder management skills.
• Excellent organisational and project management capabilities.
• Strong analytical skills with the ability to turn data into actionable insight.
• Proficiency in Microsoft 365.

Responsibilities

• Execute product marketing campaigns aligned to product roadmaps and commercial objectives
• Support go‑to‑market initiatives for new product launches and enhancements
• Develop product messaging, positioning and value propositions
• Create sales enablement content, presentations, customer‑facing materials and marketing collateral
• Drive demand generation activities and support lead nurturing programmes
• Monitor campaign performance, ROI, conversion rates and pipeline contribution
• Analyse marketing data and provide recommendations for continuous improvement
• Track market trends, customer needs and competitive activity
• Manage digital marketing assets and ensure content remains accurate and compliant
• Collaborate with Product, Sales and Marketing teams across international markets

Skills

Product marketing

Marketing communications

B2B Campaign Management

Demand generation

Lead management

HubSpot

Digital marketing

SEO

Microsoft 365

Tools

HubSpot

Job description

Product Marketing Executive

Hybrid / Remote (2-3 office days/2-3 home based | Software Organisation

£40,000 - £50,000 + Benefits

Are you a creative and data-driven B2B marketer looking to take ownership of product marketing initiatives in a global software business?

We are seeking a Product Marketing Executive to help drive awareness, lead generation, customer engagement and product adoption across a growing portfolio of software solutions. Working closely with Product Management, Sales and Marketing teams, you will play a key role in delivering go-to-market programmes, creating compelling messaging, managing campaigns and leveraging AI-powered marketing tools to improve performance and business outcomes.

This is an excellent opportunity for an ambitious marketing professional who enjoys combining strategic thinking with hands‑on campaign execution in a fast‑paced software environment.

As Product Marketing Executive, you will:

• Execute product marketing campaigns aligned to product roadmaps and commercial objectives
• Support go‑to‑market initiatives for new product launches and enhancements
• Develop product messaging, positioning and value propositions
• Create sales enablement content, presentations, customer‑facing materials and marketing collateral
• Drive demand generation activities and support lead nurturing programmes
• Monitor campaign performance, ROI, conversion rates and pipeline contribution
• Analyse marketing data and provide recommendations for continuous improvement
• Track market trends, customer needs and competitive activity
• Manage digital marketing assets and ensure content remains accurate and compliant
• Collaborate with Product, Sales and Marketing teams across international markets

AI-Enabled Marketing

• Utilise AI tools to support content creation, audience targeting, campaign execution and optimisation
• Apply AI-driven approaches to lead scoring, segmentation and marketing efficiency
• Develop repeatable AI-assisted workflows to improve productivity and consistency
• Ensure AI-generated content aligns with brand standards, data privacy and compliance requirements
• Help promote AI best practices throughout the marketing organisation

You’ll ideally have:

• 2-4 years' experience in Product Marketing, Marketing Communications or B2B Campaign Management
• Experience working within SaaS, software, cloud or technology‑led organisations
• Strong understanding of demand generation, lead management and marketing funnels
• Experience with HubSpot
• Knowledge of digital marketing channels including SEO, social media, analytics and website management
• Strong communication and stakeholder management skills
• Excellent organisational and project management capabilities
• Strong analytical skills with the ability to turn data into actionable insight
• Proficiency in Microsoft 365

Desirable Experience

• Healthech experience
• Practical experience with AI-driven marketing platforms and workflows