Senior Product Marketing Manager

The Collective Network; Elstree; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

The Collective Network is seeking a Senior Product Marketing Manager in Hertfordshire to bridge product, sales and customers in highly technical B2B markets. You will shape positioning, messaging and value propositions while turning complex features into commercial benefits.

You’ll own go-to-market activity for new launches, develop battlecards and sales tools, analyze competitors and pricing, and collaborate with dealers, distributors and international partners.

Qualifications

• Defining product positioning, messaging and value propositions.
• Translating technical features into commercial benefits.
• Creating battlecards, pitch decks, product guides and sales enablement tools.
• Building a structured view of competitors, pricing, strengths and weaknesses.
• Helping sales teams and international channel partners win more business.
• Developing propositions for new sectors and international markets.
• Leading the go-to-market activity around new product launches.
• Turning customer, dealer and lost-deal insight into commercial action.

Responsibilities

• Defining product positioning, messaging and value propositions.
• Translating technical features into compelling commercial benefits.
• Creating battlecards, pitch decks, product guides and sales enablement tools.
• Building a structured view of competitors, pricing, strengths and weaknesses.
• Helping sales teams and international channel partners win more business.
• Developing propositions for new sectors and international markets.
• Leading the go-to-market activity around new product launches.
• Turning customer, dealer and lost-deal insight into commercial action.

Skills

Product marketing

B2B marketing

Sales enablement

Go-to-market

Competitive analysis

Pricing strategy

Channel partnerships

Messaging & positioning

Education

Bachelor's degree in Marketing or related field

Tools

CRM systems

Marketing automation

Job description

Elstree, Hertfordshire

Can you take a technically complex product and make the market understand exactly why it should buy it?

That’s the challenge here.

I’m recruiting a Senior Product Marketing Manager for an established international manufacturer operating across highly technical B2B markets.

This is not a broad “Head of Marketing” role and it isn’t about simply running campaigns.

The majority of your time will be spent much closer to Product, Sales and the customer:

• Defining product positioning, messaging and value propositions
• Translating technical features into compelling commercial benefits
• Creating battlecards, pitch decks, product guides and sales enablement tools
• Building a structured view of competitors, pricing, strengths and weaknesses
• Helping sales teams and international channel partners win more business
• Developing propositions for new sectors and international markets
• Leading the go-to-market activity around new product launches
• Turning customer, dealer and lost-deal insight into commercial action

You’ll also have ownership across areas such as trade PR, LinkedIn, industry content and exhibitions - but product marketing and commercial growth are at the heart of this role.

I’m particularly interested in speaking with people from technical B2B, engineering, manufacturing, electronics, telecoms, industrial technology or similarly complex product environments.

Experience working with dealers, distributors or channel partners would be a major advantage.

The business operates internationally, designs and manufactures its own products and has been established for more than 30 years.

It’s also employee-owned, giving people within the business the opportunity to share in the long-term value they help create.

You’ll be joining in a senior, highly visible position with direct exposure to the leadership team and genuine scope to influence how the business goes to market.