Marketing Manager

ADLIB; West of England; Hybrid; GBP 60,000 - 80,000; Full time

Benefits offered by this job

Hybrid working model

Flexible working arrangements

Job summary

ADLIB is recruiting for a Marketing Manager to join a growing, technically focused business. You’ll lead integrated campaigns with sales and product teams to create demand, build engaging content and nurture customer relationships in B2B markets.

This commercially minded role combines strategic thinking with hands-on delivery, covering website management, SEO, paid media, CRM and marketing automation. You’ll own multi‑channel campaigns, measure performance, and drive pipeline growth in a

Qualifications

• Degree qualified or equivalent professional experience in marketing or a relevant discipline.
• 6–10 years’ marketing experience in B2B environments.
• Proven success delivering demand generation campaigns that drive measurable business results.
• Experience working within technology, engineering, manufacturing or other technical sectors.
• Strong knowledge of CRM platforms, marketing automation tools and analytics.
• Experience managing multi-channel marketing campaigns from planning through to execution and optimisation.
• Strong digital marketing expertise, including website management, SEO, email marketing and paid media.
• Ability to analyse performance data and turn insights into actionable improvements.
• Experience collaborating closely with sales teams to support commercial objectives.
• Excellent communication, stakeholder management and project management skills.
• Proactive approach with the ability to balance strategic planning and hands-on delivery.
• Comfortable working within a fast-paced and evolving environment.

Responsibilities

• Lead the development and delivery of integrated marketing campaigns aligned to business objectives.
• Create compelling content and manage campaign delivery across digital and offline channels.
• Drive demand generation through content marketing, email campaigns, events, and targeted outreach.
• Collaborate with sales to ensure marketing activity supports pipeline growth and customer engagement.
• Own key digital channels including website, SEO, paid media, CRM and marketing automation.

Skills

B2B marketing

Demand generation

Content marketing

Digital marketing

Campaign management

Data analytics

Education

Degree qualified in marketing or related field

Tools

CRM platforms

Marketing automation tools

Analytics tools

Job description

We’re recruiting for a Marketing Manager to join a growing and innovative business operating within highly technical markets. This Marketing Manager role sits at the heart of the organisation’s growth plans, working closely with sales, product and technical teams to create engaging campaigns, generate demand and strengthen customer relationships. It’s an exciting opportunity for a commercially minded Marketing Manager who enjoys combining strategic thinking with hands‑on delivery. If you’re a results‑driven Marketing Manager with strong B2B experience, we’d love to hear from you.

What you’ll be doing

As Marketing Manager, the successful candidate will lead the development and delivery of integrated marketing campaigns aligned to business objectives, customer needs and target sectors. The role will create compelling content, manage campaign delivery across digital and offline channels, and continually optimise activity to improve performance and results. A key focus will be driving demand generation through content marketing, email campaigns, exhibitions, events and targeted outreach. Working closely with sales teams, the position will ensure marketing activity supports pipeline growth, strengthens customer engagement and contributes to wider commercial objectives. The successful candidate will take ownership of key digital marketing channels, including website performance, SEO, paid media, CRM platforms and marketing automation tools. Responsibilities will include building effective customer journeys, enhancing lead nurturing processes and using data and insight to measure and improve marketing performance. In addition, the role will lead the planning and coordination of industry events and exhibitions, collaborating with internal and external stakeholders to maximise engagement, generate commercial opportunities and strengthen the organisation’s presence across priority markets.

What experience you’ll need to apply

• Degree qualified or equivalent professional experience in marketing or a relevant discipline.
• 6-10 years’ marketing experience within B2B environments.
• Proven success delivering demand generation campaigns that drive measurable business results.
• Experience working within technology, engineering, manufacturing or other technical sectors.
• Strong knowledge of CRM platforms, marketing automation tools and analytics.
• Experience managing multi‑channel marketing campaigns from planning through to execution and optimisation.
• Strong digital marketing expertise, including website management, SEO, email marketing and paid media.
• Ability to analyse performance data and turn insights into actionable improvements.
• Experience collaborating closely with sales teams to support commercial objectives.
• Excellent communication, stakeholder management and project management skills.
• Proactive approach with the ability to balance strategic planning and hands‑on delivery.
• Comfortable working within a fast‑paced and evolving environment.

What you’ll get in return for your experience

You’ll receive a competitive salary + bonus and benefits alongside the opportunity to play a key role in a business that is investing heavily in future growth. You’ll have the autonomy to shape marketing activity, influence business performance and work with experienced technical and commercial teams. In return for your expertise, you’ll also benefit from ongoing professional development, hybrid working model and flexible working arrangements.