Product Marketing Manager

Integral LED; Wembley; On-site; GBP 60,000 - 90,000; Full time

Job summary

Integral LED is building a strategic marketing function, owning markets, audiences and value of our products. You’ll shape propositions and messaging behind our go-to-market work across Integral Memory and Integral LED.

You’ll work with the Marketing Director, product managers, and cross-functional teams to ground campaigns in real customer needs, building a strong persona base and driving data‑driven insights in a fast‑moving business.

Qualifications

• 4+ years in product marketing, ideally with technical hard products or non-food FMCG experience.
• Strong track record developing personas, value propositions, and GTM messaging.
• Ability to translate technical product knowledge into benefit-led marketing actions.
• Experience with market research and competitor analysis to shape propositions.
• Experience supporting campaigns and launches across B2B and B2C.

Responsibilities

• Bridge marketing and product managers, translating product knowledge into audience-led direction.
• Own and maintain persona knowledge base and category personas as a shared resource.
• Develop value propositions and messaging for products and ranges.
• Shaped propositions with product managers for new ranges or repositioning.
• Carry out market and competitor research to size opportunities and ground positioning.
• Define route to market, channels, and partners to reach each audience.
• Manage end-to-end product launches with the Campaign Manager.
• Lead the product-briefing discipline for GTM projects.
• Collaborate with Campaign Manager to align campaigns to audiences.
• Ground messaging in real customer needs and opportunities.
• Coordinate with product, sales, e-commerce, and divisions for shared propositions.
• Leverage AI tools responsibly to accelerate persona, market, and proposition work.

Skills

Product marketing

Market research

Persona development

Go-to-market messaging

Stakeholder management

Analytical skills

B2B/B2C experience

Communication skills

Project management

AI tools proficiency

Education

Marketing degree

Professional marketing qualification

Tools

AI tools

Job description

We’re building a new strategic marketing function within our marketing team, with the ambition to be excellent at marketing our full range of high-quality products. You will play a crucial role in developing that new function: building a clear, shared understanding of our markets, audiences, and the value our products offer, so our marketing campaigns centre around our customers and the value our products bring.

This role will suit someone who genuinely enjoys marketing and loves getting under the skin of products, customers, and markets. You’ll have the opportunity to shape how we understand our audiences and turn that into clear, compelling propositions, taking real ownership of the work.

As Product Marketing Manager, you own how we understand our markets, our audiences, and the value our products offer them. You’ll own the marketing team’s persona knowledge base, develop the propositions and messaging behind our go-to-market work, and act as the bridge between marketing and our product managers across Integral Memory and Integral LED.

You’ll sit within the strategic marketing team, working closely with the Marketing Director, the product managers across both divisions, and the wider team. You’ll partner with the Campaign Manager to keep campaigns aligned to the audiences they’re built for, and draw on sales and content colleagues to ground everything in real customer needs.

Responsibilities

• Act as the bridge between marketing and the product managers, translating product knowledge into clear, audience-led marketing direction across Integral Memory and Integral LED.
• Own and maintain the marketing team’s persona knowledge base - buyer, customer, and end-user personas, plus a category persona for each product category - keeping it accurate and current as a shared resource the Production and Strategic Marketing teams can draw on.
• Develop clear value propositions and messaging for products and ranges, turning technical features into benefits that matter to each audience.
• On new ranges or repositioning that warrant a full go-to-market effort, work with the relevant product managers to understand the products, the addressable market, and customers to shape the proposition.
• Carry out market and competitor research to size opportunities, understand the competitive landscape, and ground our positioning in evidence.
• Establish and shape the route to market for new products and ranges, identifying the channels, partners, and customer routes best suited to reaching each audience.
• Bring products to market end to end, applying the mechanics and principles of a structured product launch, from proposition through to launch readiness with the Campaign Manager and the wider team.
• Lead the product-briefing discipline for new go-to-market products, capturing the product knowledge the team needs through a structured brief so campaigns are built on accurate context.
• Partner with the Campaign Manager to keep campaigns aligned to the audiences they are built for.
• Build a deep working understanding of our markets, segments, and the use cases our products serve, and share it across the marketing team.
• Support dedicated marketing focus for Integral Memory, including the persona and proposition work behind launches such as the configurator.
• Work with product managers, sales, and content colleagues to ground messaging in real customer needs and live opportunities.
• Manage a wide range of stakeholders across product, sales, e-commerce, and the divisions, aligning differing priorities behind a single, clear proposition.
• Help shape how we position both divisions in market as we build a more strategic, audience-led marketing function, contributing to how the function is set up and how its ways of working develop.
• Use AI tools confidently and responsibly to accelerate persona, market, and proposition work, always reviewing and verifying the output before it is used.

About You

• Evidence of a deliberate step taken towards career or educational development, whether that is a relevant degree, a professional marketing qualification, or equivalent practical experience.
• At least 4 years’ experience in a product marketing role, ideally with technical hard products or considered, non-food FMCG-type products. Sector experience matters less to us than transferable product marketing skill.
• Genuinely enjoys marketing and is energised by understanding products, customers, and markets in depth.
• A strong track record of developing personas, value propositions, and go-to-market messaging that connect products to audiences.
• The ability to work closely with technical product specialists and translate their knowledge into clear, benefit-led marketing direction.
• The discipline to turn curiosity about markets, segments, and customers into structured, usable insight.
• Practical experience of market research and competitor analysis, and confidence in using it to shape a proposition.
• A working understanding of route to market, and the mechanics and principles of taking a product to launch.
• Comfortable managing a variety of stakeholders with competing priorities, and bringing them to a shared position.
• Data-driven in approach, grounding personas and propositions in evidence rather than assumption.
• Experience supporting campaigns and launches across B2B and, ideally, B2C audiences.
• A commercial mindset, able to connect proposition and audience work to real revenue opportunities.
• Excellent communication and collaboration skills, comfortable acting as a bridge between teams with different priorities.
• A structured, organised approach with strong project-management skills.
• Happy working closely with others while taking on real responsibility and working autonomously in a fast-paced, growing business.
• A good level of competency with AI tools, particularly in formulating and probing questions to get to a genuine insight, while keeping a critical eye on the output.