Senior Product Marketing Manager - Channel Launch (Hybrid)

Brand Recruitment

Watford

Hybrid

GBP 45,000 - 65,000

Full time

33 hours ago

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Job summary

Brand Recruitment is partnering with an established hardware business seeking a Product Marketing Manager for the distributor channel. You will translate complex technical details into compelling messages that help international partners sell more, while shaping product positioning and go-to-market plans.

The role focuses on product marketing, channel growth and sales enablement, with exposure to PR, digital marketing and events.

Qualifications

Experience in product marketing, channel marketing, or sales enablement.
Track record marketing technical or industrial products.
Experience with distributor-led sales channels and international partners.
Ability to translate tech features into customer benefits.
Strong go-to-market, competitive positioning and market intelligence.

Responsibilities

Turn complicated technical features into clear, persuasive messages that drive demand.
Develop product positioning and go-to-market plans for launches and new markets.
Equip international distributors and sales teams with marketing materials and content.
Support distributor campaigns and communications to generate enquiries.
Monitor competitors and market needs to spot growth opportunities.
Lead product launches, including messaging and toolkit development.
Represent brand at industry exhibitions, trade shows and events.
Collaborate with sales, technical and product teams while owning marketing priorities.