Senior PR Executive

JR United Kingdom; Slough; Hybrid; GBP 35,000; Full time

Job summary

A leading high-end retail brand is seeking a Senior PR Executive to drive PR campaigns and manage media relations. This full-time hybrid role offers the opportunity to work with influencers and boost brand visibility in a collaborative team environment. Ideal candidates will possess PR experience within retail or fashion and strong communication skills.

Qualifications

• Proven PR experience in agency or brand-side roles, ideally within retail or fashion.
• Strong track record managing influencer campaigns, gifting, and affiliate programmes.
• Excellent written communication skills with experience producing press releases and toolkits.

Responsibilities

• Deliver and execute PR campaigns across print, digital, social, and events.
• Manage media relationships and work closely with PR agencies.
• Coordinate influencer gifting and affiliate programmes.

Skills

PR experience

Influencer campaigns

Communication skills

Organizational skills

Storytelling

Tools

Shopify

Job description

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Job Title: Senior PR Executive – High-End Retail Brand

Location: London

Job Type: Full-Time, Hybrid (3 days in office)

Salary: £35K per annum.

Key Responsibilities:

• Deliver and execute PR campaigns across print, digital, social, and events
• Manage media relationships and work closely with PR agencies
• Write press releases, PR toolkits, and influencer briefs
• Coordinate influencer gifting and affiliate programmes
• Support VIP events and partnerships to boost brand visibility
• Collaborate with marketing and partnerships teams to align PR activity with business goals

Skills & Experience:

• Proven PR experience in agency or brand-side roles, ideally within retail or fashion
• Strong track record managing influencer campaigns, gifting, and affiliate programmes
• Shopify experience would be ideal.
• Excellent written communication skills, with experience producing press releases and toolkits
• Ability to manage multiple stakeholders and maintain strong media and agency relationships
• Highly organised with strong attention to detail
• Passion for storytelling and brand building
• Hybrid working: 3 days in the London office
• Opportunity to work with a prestigious retail brand
• Collaborative and supportive team environment

If this sounds like you, please send your CV to [emailprotected] . Due to volume of applications, only suitable candidates will be contacted.

About Major Players:

Major Players is the UK’s leading digital, marketing, and creative talent agency. For over 30 years, we have championed diversity, equity, and inclusion across the industries we serve. We are a proud B Corp committed to creating meaningful, sustainable change.

We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, or other protected status as required by law. Learn more about our DE&I commitments at www.majorplayers.co.uk/diversity-equity-inclusion/