Senior Digital PR Executive - Italian

Reboot Online; United Kingdom; Remote; GBP 30,000 - 60,000; Full time

Job summary

An established industry player is seeking an Italian-speaking Senior Digital PR Executive to join their dynamic team. This exciting role focuses on developing innovative Digital PR campaigns aimed at enhancing SEO rankings and increasing online presence for clients in the Italian market. You will leverage your strong communication skills and media knowledge to build relationships with journalists and secure valuable link placements. With a flexible working environment, including fully remote options and a 4-day work week, this position offers a unique opportunity to thrive in a creative and fast-paced agency setting. If you are passionate about digital PR and eager to make an impact, this could be the perfect role for you.

Benefits

Flexible Working Hours

Company Pension

4-day Week (Fridays Off!)

Remote Work

Health Care Cash Plan

Nomad Working Policy

Qualifications

• Hands-on digital PR experience with a strong grasp of Italian media.
• Excellent communication and writing skills for effective outreach.

Responsibilities

• Develop and implement link-earning Digital PR campaigns for the Italian market.
• Build media lists, write press releases, and outreach to secure links.

Skills

Digital PR experience

Communication skills

Presentation skills

Creative thinking

Microsoft Office/Excel

Organisational skills

SEO knowledge

Italian language skills

Tools

Microsoft Office

Excel

Job description

Now's your chance! We are hiring for an Italian-speaking Senior Digital PR Executive to join Reboot Online! This role will form part of our SEO digital PR team, led by our digital PR Account Director and our Head of digital PR.

You will have a strong grasp of Italian media, thrive within a fast-paced agency setting, possess excellent communication skills, and get a buzz from securing link placement KPIs for your data-led creative campaigns.

Joining the quickly expanding team at Reboot offers numerous benefits and perks, including fully remote work, a 4-day working week with Fridays off, and the opportunity to work from abroad.

Key Objective

As a Senior Digital PR Executive (Italian) at Reboot, your primary responsibility is to develop and implement link-earning Digital PR campaigns for the Italian market, to enhance our client's SEO rankings, increase their online presence, and drive engagement.

This involves monitoring Italian media across multiple sectors to effectively ideate. You will collect and analyse data where appropriate, build media lists, write press releases, build strong journalist relationships, and ultimately, outreach your campaigns to build Italian links.

Core Tasks

• Attend and contribute to campaign ideation
• Desk research for campaigns
• Write up press releases, tailoring for certain audiences
• Effective survey question writing
• Develop and foster relationships with journalists (both UK/IT)
• Build custom and targeted media lists
• Outreach to secure high-quality, relevant links for clients
• Secure monthly link KPIs
• Proactively monitor and track coverage

About You

• Proactive & Creative - You spot opportunities and craft stories that grab attention
• Strong Writer & Communicator - Clear, concise, and persuasive in both internal and external messaging
• Highly Organised - Skilled at balancing multiple campaigns and deadlines with effective systems in place
• Experienced in Digital PR - You know what it takes to land coverage and reach link KPIs
• Resilient - You adapt, problem-solve, and bounce back from challenges
• News-Savvy - Passionate about the news and spotting timely opportunities
• Lifelong Learner - Continuously improving and evolving both professionally and personally

We Are EPIC

• Energetic
• Persistent
• Inquisitive
• Courageous

Apply

Send your CV, cover letter, and any other supporting material to [e-mail] - addressed to Zoë Blogg.

REQUIRED SKILLS

• Hands-on digital PR experience
• Excellent communication and presentation skills
• Ability to think 'outside-the-box'
• Proficient in Microsoft Office/Excel
• Excellent writing and organisational skills
• Proactive with the ability to multi-task
• Knowledge of search engines and basic approaches to SEO
• Italian language skills

JOB PERKS

• Flexible Working Hours
• Company Pension
• 4-day Week (Fridays Off!)
• Remote Work
• Health Care Cash Plan
• Nomad Working Policy