PR & Content Executive

55/Redefined; London; Remote; GBP 30,000 - 45,000; Full time

Job summary

Join a fast-growing scale-up as a PR and Content Exec at 55/Redefined. You'll enhance brand awareness by creating impactful B2B content and engaging with media outlets. This role offers a chance to make a meaningful impact in promoting age inclusivity in the workforce.

Benefits

30-day holiday allowance

Defined contribution pension scheme

Team bonus based on sales targets

Employee incentive scheme

Ongoing training and mentorship

Flexible working arrangements

Qualifications

• Proven track record in copywriting and PR.
• Experience in social media management, particularly LinkedIn.
• Strong communication skills and attention to detail.

Responsibilities

• Draft compelling content for various formats to support sales efforts.
• Pitch newsworthy content to B2B HR trade press.
• Amplify brand presence on LinkedIn.

Skills

Copywriting

PR experience

Social media

Communication

Attention to detail

Job description

About Us:

The 55/Redefined Group is a fast-growing scale-up, launched in September 2021 to address the challenges of an ageing population and the future of work. We’re redefining life after 50, creating solutions for this demographic and for the businesses targeting and hiring them to realise their potential and the crucial role they must play in the global economy.

We’re challenging the status quo, debunking myths and throwing away outdated stereotypes of older workers. We are a diverse and inclusive employer, welcoming individuals of all backgrounds and ages who share our passion for challenging the status quo. 55/Redefined advocates for age diversity, positivity and inclusion across all areas and stages of life. 55/Redefined group is a parent company with three main sub-sectors:

• Work/Redefined: An employer focused website, which supports businesses and other organisations on Age Inclusivity. The site offers employers insights, industry data, consulting services, Age Inclusive Accreditation, training and assessment.
• Jobs/ Redefined: An over 50s jobs board, where hirers can manage open vacancies and candidates can search and apply for roles.
• Life/Redefined: A membership platform which shares inspiring life stories and curates expert opinions on topics from career advice to financial planning to fitness and travel. It is showcased by stories of over-50’s ‘Redefiners’ who challenge the status quo and are living their best lives as an inspiration for others to follow.

We live and breathe our mission as an employer. A university degree is not required, and age is no barrier. We are a remote team (quarterly get-together in central London and multiple virtual team calls), and we are open to flexible working.

Why Apply?

This is an exceptional opportunity to do purposeful, meaningful work and help change the world for generations to come, joining a scale-up team who are delivering first to market solutions.

Role Overview

We are seeking a PR and Content Exec to join our Marketing Team. You will play a crucial role in supercharging our brand awareness, as well as creating epic B2B content to help our Commercial Teams showcase and sell our product offering.

Key Responsibilities

• Draft a range of content including case studies, two pagers, research papers and blog posts to support out Commercial Teams’ sales efforts.

• Craft and pitch newsworthy content to the B2B HR trade press, securing coverage in tier 1 titles.

• Amplify our presence on LinkedIn, building traction with relevant followers and engaging in zeitgeist conversations.

• Support our CEO and founder with press interviews, social media amplification and event activation. She’s a truly brilliant spokesperson, full of conviction, brimming with stats and controversial messages, all delivered in an engaging, friendly and informative way (and no, she didn’t pay us to write that!).

• Review speaker and award entry opportunities to make our brand famous.

• Collaborate with key stakeholders internally, including the rest of the Marketing Team, Sales & Delivery leaders, the Product Team and more!

Skills & Experience

We are looking for a PR and Content Exec who is passionate about propelling high growth brands with a good dose of purpose and commercial acumen. The ideal candidate will have a proven track record of working in a start-up, with the ability to juggle multiple priorities:

• Copywriting experience: Demonstrated ability to write compelling content that delivers commercial value, captivating the hearts and minds of our audience. Experience of using a CMS to upload and publish content, as well as delivering clear traffic uplift SEO optimisation would be valuable. It would be great if you can use Canva or Figma, but not a must have as we have a Design Team and capabilities in the Marketing Team.

• PR experience: Experience of creating and pitching topical news stories to the trade press in a rapid response style (ideally the HR press, but other B2B works too). It’s a bonus if you have experience pitching to both the UK and US press, but not mandatory. Coverage in national titles and broadcast would be a bonus.

• Social media experience: In-depth knowledge of LinkedInand how to use the platform and its analytics to drive revenue and engagement. If you have experience of creating short form video too, that would be the icing on the cake!

• Founder & CEO support: Ideally you will have experience of partnering with a founder and / or CEOto company profile raise.

• Speaker & award entries: A track record of identifying organic speaker opportunities and securing spots is a nice to have. You may have also written award entries for trade publications and company growth indexes.

• Communicative: Strong and clear communication skills are required.

• Attention to detail: Strong attention to detail while working at speed.

This comprehensive skill set will enable you to contribute significantly to our company growth story.

Our Culture:

You will work in a collaborative environment amongst a group of highly motivated multigenerational team members. Our team is our biggest asset, without a doubt.

Don’t check off every box in the requirements listed above? Please apply anyway! 55 Redefined is dedicated to building an inclusive, diverse, equitable, and accessible workplace that fosters a sense of belonging – so if you’re excited about this role but your experience doesn’t align perfectly with every qualification in the job description, we encourage you to still consider applying. You may be just the right candidate for this role or another one of our openings!

Additional Information for Candidates:

• Holiday: We offer a generous 30-day holiday allowance
• Remote working: We are a fully remote team with regular team meet-ups
• Pension Scheme: We offer a defined contribution pension scheme
• Team Bonus: We offer a team bonus based on the achievement of sales targets.
• Share options: All employees are eligible to participate in our Employee Incentive scheme once probation is concluded.
• Career Growth: At 55/Redefined, we invest in our team members' professional development. You'll have access to ongoing training, mentorship, and opportunities to advance your career.
• Innovative Environment: Join a forward-thinking organisation that encourages creativity and innovation. We value fresh ideas and new approaches to problem-solving.
• Impactful Work: Every day, you'll contribute to creating a more inclusive and age-diverse workforce, leaving a lasting legacy for 50+ talent.
• Work-Life Balance: We understand the importance of work-life balance. Enjoy flexible working arrangements that empower you to achieve your career goals without sacrificing your personal life.

How to Apply:

If you're ready to join a dynamic team on a mission to redefine the future of work and leave a lasting impact, please submit your resume. We can't wait to hear from you!

At 55/Redefined, we believe in the power of age diversity, and we're excited to welcome individuals from all backgrounds and experiences to join us on this transformative journey. Together, we'll reshape the workplace for the better.

55/Redefined is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.