Senior PPC Strategist - Subscriptions Growth (Hybrid)

Immediate; Greater London; Hybrid; GBP 32,000 - 40,000; Full time

Benefits offered by this job

25 days holiday plus a day for your b‑

Birthday day off

Flexible / hybrid working

Cycle to work scheme

Wellbeing initiatives

Job summary

Immediate is seeking a Senior PPC Executive to own and drive the paid search strategy supporting subscriber acquisition across our brands. You will develop and execute PPC campaigns that deliver print and digital subscriptions at target volume, spend and CPA, mainly via Google Ads while testing other PPC opportunities beyond Google.

You will own the channel roadmap, work with Acquisition Managers, brand teams, design and editorial to land high-quality assets and measure incremental sales impact

Qualifications

• Hands-on experience running PPC campaigns across Google Ads and Apple Search Ads, with a strong focus on performance and efficiency.

Responsibilities

• Develop and execute the PPC strategy for driving print and digital subscriptions across Immediate Media's brands.
• Plan, build and optimise campaigns, primarily on Google Ads, to hit subscription targets, spend and CPA.
• Proactively identify and test PPC opportunities beyond Google to diversify the channel mix.
• Collaborate with Acquisition Managers and brand teams to brief and land best-in-class assets.
• Build measurement models demonstrating incremental sales impact of PPC activity.
• Stay ahead of Google Ads innovations and share knowledge to drive the team.
• Take full ownership and accountability for PPC performance, growth and efficiency.

Skills

PPC strategy

Performance optimization

Measurement models

Proactive ownership

Collaboration

Accountability

Tools

Google Ads

Apple Search Ads

Job description

Immediate is seeking a Senior PPC Executive to own and drive the paid search strategy supporting subscriber acquisition across our brands. You will develop and execute PPC campaigns that deliver print and digital subscriptions at target volume, spend and CPA, mainly via Google Ads while testing other PPC opportunities beyond Google.

You will own the channel roadmap, work with Acquisition Managers, brand teams, design and editorial to land high-quality assets and measure incremental sales impact