Senior PPC Strategist – Subscriptions Growth (Hybrid)

Immediate Media Co; Greater London; Hybrid; GBP 32,000 - 40,000; Full time

Benefits offered by this job

Hybrid working

Early finish Fridays

25 days holiday

Cycle to work scheme

Training & development

Job summary

Immediate Media Co in the UK is seeking a Senior PPC Executive to own the paid search strategy behind subscriber acquisition across our brands, delivering print and digital subscriptions within CPA targets, mainly via Google Ads and testing other PPC opportunities.

You will own the channel roadmap, collaborates with Acquisition Managers, brand teams, design and editorial, optimise campaigns, measure incremental sales, and stay ahead of Google Ads innovations.

Qualifications

• Hands-on PPC campaigns across Google Ads and Apple Search Ads.
• Commercial mindset with CAC, LTV and CPA targets.
• Up-to-date expertise in Google Ads innovations and bidding.
• Proactive, self-starting approach and accountability.
• Strong collaboration with acquisition, brand, design and editorial teams.

Responsibilities

• Own and drive the paid search strategy behind subscriber acquisition for multiple brands.
• Plan, build and optimise Google Ads campaigns to hit subscription targets, spend and CPA.
• Identify and test PPC opportunities beyond Google to diversify the channel mix.
• Collaborate with Acquisition Managers and brand teams to brief and land best-in-class assets.
• Build measurement models showing incremental sales impact and inform budgets.
• Stay ahead of Google Ads innovations and share knowledge with the team.
• Take full ownership for PPC performance, growth and efficiency.

Skills

PPC management

Google Ads

Digital marketing

Performance marketing

Tools

Apple Search Ads

Job description

Immediate Media Co in the UK is seeking a Senior PPC Executive to own the paid search strategy behind subscriber acquisition across our brands, delivering print and digital subscriptions within CPA targets, mainly via Google Ads and testing other PPC opportunities.

You will own the channel roadmap, collaborates with Acquisition Managers, brand teams, design and editorial, optimise campaigns, measure incremental sales, and stay ahead of Google Ads innovations.