PPC Strategist: Cross-Channel & Analytics

Impression; Nottingham; Hybrid; GBP 23,000 - 28,000; Full time

Job summary

Impression is seeking an ambitious Executive to join the Paid Media team. You’ll own campaign-level performance across Google, Microsoft, and social platforms, turning raw data into compelling insights and testing new tactics.

Expect a hybrid role with supportive Strategists and opportunities to progress toward a dual-channel Strategist role. The role focuses on building commercial awareness, presenting insights, and deepening technical craft in PPC across multiple channels, with ongoing

Qualifications

• Solid hands-on foundation in PPC and a desire to master the discipline.
• Ability to explain data-driven insights and their impact on client goals.
• Comfort with setting up experiments to improve campaign performance.

Responsibilities

• Set up, manage and optimise campaigns across Search and Social platforms.
• Explain the rationale behind bidding strategies and algorithm choices.
• Lead data-driven tactics and experiments to drive cross‑channel performance.

Skills

PPC fundamentals

Data storytelling

Analytical thinking

Cross-channel optimization

Education

No specific degree required

Tools

Google Ads

Microsoft Advertising

Meta (Facebook)

Google Analytics

Job description

Impression is seeking an ambitious Executive to join the Paid Media team. You’ll own campaign-level performance across Google, Microsoft, and social platforms, turning raw data into compelling insights and testing new tactics.

Expect a hybrid role with supportive Strategists and opportunities to progress toward a dual-channel Strategist role. The role focuses on building commercial awareness, presenting insights, and deepening technical craft in PPC across multiple channels, with ongoing