Senior PPC Lead – Subscriptions Growth (Hybrid)

Immediate Media Co; London Borough of Hammersmith and Fulham; Hybrid; GBP 32,000 - 40,000; Full time

Benefits offered by this job

25 days holiday

Flexible / hybrid working

Cycle to work

Pension

Life Assurance

Training & development

Well-being initiatives

Job summary

Immediate Media Co is seeking a Senior PPC Executive to own the paid search strategy across its brands, including Good Food, Radio Times and Gardeners' World. You will drive subscriber acquisition through Google Ads and test other PPC opportunities, delivering volume, spend and CPA targets.

The role requires hands-on campaign management, strong analytics to prove incrementality, and collaboration with acquisition, brand, design and editorial teams.

Qualifications

• Experience managing PPC campaigns across Google Ads.
• Strong understanding of CAC, LTV and CPA targets.
• Ability to build measurement models proving incrementality.
• Proactive, self-starting with strong collaboration.

Responsibilities

• Own and drive paid search strategy for subscriber acquisition.
• Plan, build and optimise Google Ads campaigns to hit subscription targets.
• Identify PPC opportunities beyond Google.
• Collaborate with acquisition, brand, design and editorial teams.
• Develop measurement models showing incremental sales from PPC.
• Stay ahead of Google Ads innovations and bidding.
• Own performance and growth of the PPC channel.

Skills

PPC strategy

Campaign management

Performance marketing

Analytics

Cross-functional collaboration

Tools

Google Ads

Apple Search Ads

Google Analytics

Job description

Immediate Media Co is seeking a Senior PPC Executive to own the paid search strategy across its brands, including Good Food, Radio Times and Gardeners' World. You will drive subscriber acquisition through Google Ads and test other PPC opportunities, delivering volume, spend and CPA targets.

The role requires hands-on campaign management, strong analytics to prove incrementality, and collaboration with acquisition, brand, design and editorial teams.