Hybrid Paid Media Strategy Lead – Associate Director

Impression Digital Limited; Nottingham; Hybrid; GBP 51,000 - 57,000; Full time

Job summary

Impression Digital Limited is seeking an ambitious Paid Search leader to support the Head of PPC and Head of Paid Social, overseeing a portfolio of flagship client accounts. The role demands strategic leadership and a proven ability to transform data into profitable client outcomes.

You will drive strategy for large, complex accounts, collaborate across channels, and mentor a team while championing an evidence-based, growth-focused approach within our award-winning agency.

Qualifications

• Senior-level leadership experience guiding strategic direction for large, complex paid media accounts.
• Ability to translate data and insights into business impact for clients.
• Proven track record in cross-channel integration across search, social and programmatic.

Responsibilities

• Escalation point for portfolio clients and guardian of quality.
• Lead flagship client partnerships and drive long-term retention and investment.
• Set KPI frameworks, build 12-month+ growth plans, and track delivery for commercial value.
• Collaborate with SEO and Programmatic to deliver cohesive, experimentation-led recommendations.
• Identify risks and provide cross-service solutions with technical innovation.
• Contribute to new business through briefs, pitches, and prospect presentations.

Skills

Leadership

Strategic thinking

Commercial storytelling

Cross-Channel fluency

Ownership and accountability

Job description

Impression Digital Limited is seeking an ambitious Paid Search leader to support the Head of PPC and Head of Paid Social, overseeing a portfolio of flagship client accounts. The role demands strategic leadership and a proven ability to transform data into profitable client outcomes.

You will drive strategy for large, complex accounts, collaborate across channels, and mentor a team while championing an evidence-based, growth-focused approach within our award-winning agency.