Senior PPC Lead - Hybrid for Subscriptions Growth

Immediate Live Co; Greater London; Hybrid; GBP 32,000 - 40,000; Full time

Benefits offered by this job

25 days holiday + birthday day

Flexible / hybrid working

Tailored training and development

Cycle to work scheme

Enhanced family policies

Pension & Life Assurance

Job summary

Immediate Media in the UK is seeking a Senior PPC Executive to own the paid search strategy across our brands, driving print and digital subscriptions through Google Ads and beyond.

You will collaborate with Acquisition Managers and brand teams, build and optimise campaigns, and develop measurement models to prove incremental impact while staying ahead of new Google Ads features. Hybrid working available.

Qualifications

• Hands-on experience running PPC campaigns across Google Ads and ideally Apple Search Ads.
• A commercial mindset, comfortable working with CAC, LTV, CPA and volume targets, and able to build or apply measurement models that prove incrementality.
• Up-to-date expertise across the latest Google Ads innovations, including new campaign types, AI-powered audiences and bidding, and confidence sharing that knowledge with others.

Responsibilities

• Develop and execute the PPC strategy for driving print and digital subscriptions across Immediate Media's brands, including Good Food, Radio Times, History Extra and Gardeners' World.
• Plan, build and optimise campaigns, primarily on Google Ads, to hit targeted subscription volumes, spend and CPA across each brand.
• Proactively identify and test PPC opportunities beyond Google to diversify and strengthen the channel mix.
• Work collaboratively with Acquisition Managers and key stakeholders to brief and land best-in-class assets.
• Build measurement models that demonstrate incremental sales impact of PPC activity, informing budget and strategy decisions.
• Stay ahead of the latest innovations in the Google Ads stack and share knowledge to drive the team's agenda forward.
• Take full ownership and accountability for the performance, growth and efficiency of the PPC channel.

Skills

Commercial mindset

Proactive/self-starter

Collaborative

Accountability

Tools

Google Ads

Apple Search Ads

Job description

Immediate Media in the UK is seeking a Senior PPC Executive to own the paid search strategy across our brands, driving print and digital subscriptions through Google Ads and beyond.

You will collaborate with Acquisition Managers and brand teams, build and optimise campaigns, and develop measurement models to prove incremental impact while staying ahead of new Google Ads features. Hybrid working available.