Senior PPC Strategist – Mobile Retail Growth

ao.com; Bolton; On-site; GBP 40,000 - 65,000; Full time

Benefits offered by this job

25 days holidays

Pension 5% match

AO Arena VIP access

Health & wellbeing

Discounts on products

Parental leave

Volunteer days

On-site parking

Free breakfast onsite

Coffee shop discounts

Job summary

AO is hiring a data-driven Senior PPC Executive to join our Mobile team in Bolton. You’ll own campaigns on Google Ads and Microsoft Ads, focusing on sales, efficiency, and tangible results.

You’ll analyse data in Looker Studio and Excel, conduct keyword research, manage budgets, and write compelling RSA copy. Collaborate with analytics and marketing to win at events like Black Friday.

Qualifications

• Hands-on experience running PPC campaigns in Google Ads and Microsoft Ads.
• Experience with SA360 or other automated bidding platforms is a plus.
• Strong data interpretation skills to turn numbers into action.

Responsibilities

• Set up, manage, and optimise PPC campaigns for our Mobile retail business, focusing on sales volume and efficiency.
• Dive into campaign data using Google Ads Reports, Looker Studio, and Excel - spotting trends, sharing insights, and making sure we’re always improving.
• Own keyword research, search term reviews, and negative keyword management. Manage budgets to maximize value.
• Write compelling ad copy for RSAs, test new ideas, and make sure our ads stand out for all the right reasons.
• Keep tabs on the competition and market trends, using Auction Insights to stay one step ahead.
• Work with our analytics team to shape campaign strategies and present results to senior stakeholders for key retail events like Black Friday.

Skills

PPC management

Google Ads

Microsoft Ads

Excel

Data analysis

Campaign optimization

Tools

SA360

Job description

AO is hiring a data-driven Senior PPC Executive to join our Mobile team in Bolton. You’ll own campaigns on Google Ads and Microsoft Ads, focusing on sales, efficiency, and tangible results.

You’ll analyse data in Looker Studio and Excel, conduct keyword research, manage budgets, and write compelling RSA copy. Collaborate with analytics and marketing to win at events like Black Friday.