Senior PPC Manager

Votre Sommelier; London; On-site; GBP 50,000 - 75,000; Full time

Job summary

A leading online fashion retailer seeks a Senior PPC Manager to drive their paid search strategy in the US market. This role demands a data-driven professional with extensive experience in PPC campaign management, budget oversight, and performance analysis. Join a dynamic, inclusive team and enjoy benefits like employee discounts and personal development opportunities.

Benefits

Employee discount

Personal development opportunities

25 days paid annual leave

Discretionary bonus scheme

Private medical care scheme

Flexible benefits allowance

Qualifications

• Proven track record of managing and optimising PPC campaigns.
• Experience managing PPC budgets and strategies.
• Expert-level experience with Google Ads and Microsoft Ads.

Responsibilities

• Develop and implement comprehensive PPC strategies.
• Manage and optimise PPC campaigns across various platforms.
• Monitor performance and generate insightful reports.

Skills

Analytical skills

Communication

Strategic thinking

Problem-solving

Education

Bachelor's degree in Marketing or Business

Tools

Google Ads

Microsoft Advertising

SA360

Job description

ASOS is seeking a highly skilled and results-oriented Senior PPC Manager to lead and execute our paid search strategy within the US. The ideal candidate will be a data-driven individual with a proven track record of managing and optimising PPC campaigns across various platforms, including Google Ads, Microsoft Advertising and Apple Search Ads.

Working closely with the PPC Lead and our Trade team you will be responsible for driving profitable growth in the territories within your remit. The team has a high profile within the business and needs talent that can uphold this profile in a credible manner. We require someone with strong understanding of digital marketing principles, excellent analytical abilities, and the capacity to work both independently and collaboratively within a dynamic team.

The Details

• Strategy & Planning: Develop and implement comprehensive PPC strategies aligned with overall marketing objectives and budget. Support other team members with their respective plans.
• Campaign Management: Create, manage, and optimise PPC campaigns across various platforms (e.g., Google Ads, Microsoft Advertising, Apple Search Ads).
• Manage GMC for your given markets including troubleshooting feed issues and setting up GMC promotions to maximise exposure of our trade calendar.
• Budget Management & Forecasting: Effectively manage and monitor PPC budgets, ensuring efficient spend and maximising ROAs.
• Performance Monitoring, analysis and reporting: Continuously monitor and analyse KPIs. Provide regular, insightful reports identifying trends - with clear explanations and actionable recommendations for improvement.
• Reporting: Generate regular and insightful reports on campaign performance, providing clear explanations of results and actionable recommendations to stakeholders. Communicate effectively with the marketing team and other departments.
• Advanced A\/B Testing & Experimentation Framework: Design and implement a robust A\/B testing and experimentation framework. Drive a culture of continuous improvement through rigorous testing.
• Platform Knowledge & Updates: Maintain a deep and current understanding of the latest trends and best practices. Proactively evaluate and implement new features, technologies, and innovative approaches to enhance campaign performance.
• Manage and Develop Team: Depending on team structure, mentor and guide junior PPC team members, fostering their professional growth and development.

Were ASOS, the online retailer for fashion lovers all around the world.

We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, youre free to be your true self without judgement, and channel your creativity into a platform used by millions.

But how are we showing up? Were proud members of Inclusive Companies, are Disability Confident Committed and have signed the Business in the Community Race at Work Charter and we placed 8th in the Inclusive Top 50 Companies Employer list.

Everyone needs some help showing up as their best self. Let our Talent team know if you need any adjustments throughout the process in whatever way works best for you.

About You

• Bachelor's degree in Marketing, Business, or a related field.
• Senior-level experience in managing and optimising complex PPC campaigns with a substantial and verifiable track record of exceeding performance targets.
• Outstanding written and verbal communication, presentation, and interpersonal skills with the ability to influence and persuade at all levels.
• Demonstrated ability to effectively communicate and collaborate with senior leadership, translating complex data and insights into actionable strategic recommendations.
• Expert-level experience with SA360, Google Ads, Apple Search Ads and Microsoft Ads (required).
• Experience with Google Shopping & Merchant Center (required), UAC, YouTube, Google Analytics (preferred).
• Demonstrable understanding of the wider Digital Marketing landscape (Affiliate, SEO, Paid Social, and Programmatic channels).
• Exceptional analytical, problem-solving, and strategic thinking skills with a strong data-driven decision-making approach.
• Demonstrable passion for working in the Retail industry with a commercial mindset.
• Excel super user. Experience with Looker a bonus!
• Experience managing direct reports, including responsibility for training and development.
• A hands-on manager who is highly detail oriented.

Preferred

• Google Ads and\/or Microsoft Advertising certifications.
• Familiarity with marketing automation platforms.
• Experience managing large-scale PPC budgets.

BeneFITS

• Employee discount (hello ASOS discount!)
• ASOS Develops (personal development opportunities across the business)
• Employee sample sales
• Access to a huge range of LinkedIn learning materials
• 25 days paid annual leave + an extra celebration day for a special moment
• Discretionary bonus scheme
• Private medical care scheme
• Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits

Why take our word for it? Search #InsideASOS on our socials to see what life at ASOS is like.