PPC Manager B2B (In-house)

JR United Kingdom; City Of London; Hybrid; GBP 48,000 - 66,000; Full time

Job summary

A leading company in Central London is looking for a PPC Manager for its in-house team. The role involves developing Paid Media strategies, managing budgets, and optimizing campaigns for multiple B2B brands. Join a vibrant and fast-paced environment while benefitting from hybrid working and ample company perks.

Benefits

Hybrid working: 3 days in-office

Free breakfast and snacks

25 days holiday + Christmas shutdown

‘Work from Anywhere’ for 2 weeks per year

Cycle to work scheme

End-of-year and summer parties

Quarterly team socials

Qualifications

• 3+ years of experience in Google Ads.
• B2B experience preferred, with understanding of lead generation.
• Comfortable managing small-to-medium budgets.

Responsibilities

• Develop and execute Paid Search strategies focusing on PPC.
• Manage budgets of £20k-25k/month optimizing for ROI.
• Build and analyze campaigns across Google Ads and LinkedIn.

Skills

Google Ads

Lead generation KPIs

Communication

Budget management

Tools

GA4

LinkedIn Ads

Job description

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PPC Manager B2B (In-house), london (city of london)

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Client:

Location:

london (city of london), United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

3

Posted:

16.06.2025

Expiry Date:

31.07.2025

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Job Description:

Job Title: PPC Manager – B2B (In-house)

Location: London (Hybrid – 3 days in office)

The Company

This fast-growing group of start-up-focused businesses is building out its in-house digital marketing function. With a vibrant WeWork-style office in Central London, they support a portfolio of professional services brands in accounting, technology, and consultancy. With over 200 employees globally and a lean team of 14 in the UK, the company offers the agility of a startup with the backing of a larger group.

The central marketing team is currently led by a former agency specialist and is looking to bring Paid Media activity in-house after previously outsourcing to an agency. You’ll be joining a small but ambitious team looking to scale performance across multiple B2B sub-brands, with a heavy focus on lead generation.

This is a hands-on, full-funnel Paid Media role with a focus on Google Ads and lead generation campaigns. You’ll take ownership of strategy, activation, and performance across multiple in-house brands, supported by offshore teams in India and Dubai.

• Develop and execute Paid Search strategies (90% PPC / 10% Paid Social – LinkedIn)
• Manage budgets of £20k-25k/month, optimising for ROI and ROAS
• Build, run, and analyse paid campaigns across Google Ads and LinkedIn
• Collaborate closely with the Marketing Manager to shape broader media plans
• Lead campaign performance analysis and implement testing strategies
• Identify innovative opportunities to scale campaigns and improve results
• Work independently on activation – no client-facing or team management required
• Opportunity to learn and expand into Paid Social over time

Skills & Experience

• 3+ years of experience in Google Ads (PPC is essential)
• Ideally agency background or multi-account experience
• B2B experience preferred – understanding of lead generation KPIs
• Comfortable working across multiple accounts in a fast-paced environment
• Exposure to LinkedIn Ads or Meta Ads is a bonus
• Confident managing and allocating small-to-medium budgets
• Familiarity with GA4 is desirable
• Strong communication skills and ability to present ideas effectively

Company Benefits

• Hybrid working: 3 days in-office in Central London
• Free breakfast, snacks, and vibrant office events
• 25 days holiday + Christmas shutdown
• ‘Work from Anywhere’ for 2 weeks per year
• Cycle to work scheme
• End-of-year and summer parties
• Quarterly team socials
• Real opportunity to build a mini-agency function within a supportive group