Senior PPC Manager

Wowcher; London; On-site; GBP 40,000 - 60,000; Full time

Job summary

Wowcher, a leading deal platform, seeks a Senior PPC Manager to drive marketing strategies with a focus on subscriber growth and engagement. The ideal candidate has extensive experience in search marketing, data-driven decision-making capabilities, and a passion for e-commerce in a fun, creative work environment.

Benefits

Flexible working arrangements

25 days of holiday plus bank holidays

Free fruit and weekly breakfast

Wellness Wednesdays with free massages

Thirsty Thursday drinks

Social events and parties

Cycle Scheme and Season Ticket Loan

Enhanced Employee Assistance Program

Store discounts across Wowcher

Smart-casual dress code

Qualifications

• 2-3 years’ experience in search marketing.
• Hands-on experience with paid search and shopping campaigns.
• Strong analytical and numerical competency.

Responsibilities

• Develop long and short-term marketing strategies.
• Monitor and optimize shopping feeds.
• Report on performance of Google Shopping strategies.

Skills

Excel modelling

Experience managing projects

SQL

Adobe Omniture

Python

Google Ads

Bing

Data analysis

Communication skills

Job description

Direct message the job poster from Wowcher

Join the Wowcher Team - We're Hiring a Senior PPC Manager!

Are you a ready to dive into the world of WOW? Established in 2011, Wowcher is the ultimate destination for unbeatable deals and unforgettable experiences in the UK.

We’ve helped thousands of people learn dog grooming, steam clean their front rooms, obtain the latest gadgets, whiten their teeth, decorate their houses, eat more healthily and even be more experimental in the bedroom…! On top of this we’ve also partnered with some of the UK’s leading brands including Graze, Build-a-Bear Workshop, Odeon, Fitness First, Diet Chef, Very.co.uk, PrettyLittleThing, Random House, EasyJet and Ocado... to name just a few!

We’re entrepreneurs at heart and love to spot a great deal! If you’re interested in being able to have a major impact on a successful, fast growing company from day 1, then read on!

Your Quests Include:

This role is for a senior search marketing manager across both Wowcher & LivingSocial. This role will require the successful candidate to work alongside the Head of Marketing to develop long and short-term strategies for our non-branded search and shopping campaigns. The focus will be on driving new subscriber acquisition and growing existing customer engagement. All decisions will be data driven and in line with CPR, Customer LTV and ROI KPIs.

A successful candidate will:

• Have 2 – 3 years’ experience in search marketing.
• Have hands on experience with designing and executing paid search and shopping campaigns which are in line with business objectives.
• Monitor shopping feeds for disapprovals and work on product optimisations across all brands; collaborating with other teams to get things re-approved in a timely manner.
• You’ll plan, implement and report on performance of Google Shopping strategies, with an always on test and learn approach.
• Make data driven decisions and in line with ROI, Customer LTV and CPR KPIs.
• Keep up to date with industry trends and exciting developments in PPC and performance marketing.
• Leverage data to understand the new and existing customer journey within search marketing, identify areas of opportunity, and execute projects to drive growth and engagement of Wowcher customers
• Be motivated, enthusiastic and keen to progress within an e-commerce marketing team
• Have an independent, structured and precise work ethic
• Willing and able to independently think, investigate and drill into data, spotting and highlighting important trends, and be highly accurate
• Have excellent numerical and analytical competency
• Excellent communication skills and ability to understand commercial implications of data
• Ability to draw the meaning out of data, tables and charts you analyse
• You will be required to present data and insight to the most senior figures in the company.
• Excellent understanding of different attribution models and how they impact and help formulate different marketing strategies.
• Previous experience with subscriber cohort analysis and have a good understanding of how their engagement changes through time & impact wider business performance.

Skills Required

• 2+ years of Excel modelling experience
• 2+ years of experience managing a project and/or team
• Experience with SQL, Adobe Omniture and Python beneficial but not mandatory
• Extensive knowledge of Google Ads and Bing
• Experience in marketing, advertising or growth
• Ability to process and analyse data sets, and interpret them to make business decisions
• Communication skills, influencing skills, and ability to manage a project or product.

Why Wowcher is your Next Stop:

Our office is like no other - it's a hub of fun and creativity!

Flexible working - blend office and home for your ideal work-life mix

25 days of holiday + 8 bank holidays (plus the option to nab 5 extra days)

Free fruit to fuel your day

Weekly breakfast feasts every Thursday - Rise and shine! Why not grab a coffee and a pastry to start your morning.

Wellness Wednesdays (hello, free massages!)

Thirsty Thursday! drinks and snack trolley - kick back and relax with a cold beer or prosecco

Games area for some friendly competition

Benefits platform Perkbox so you can get discount and rewards across the UK!

Monthly social events – All Bar Wowcher! get to know your awesome colleagues

Legendary all-company parties twice a year - don't miss out!

Cycle Scheme and Season Ticket Loan to get you moving

Auto-enrolment pension scheme. Whilst it’s great to live in the here and now, we have to make sure we’re preparing for the future, with up to 10% employer contribution.

Enhanced Employee Assistance Provider for confidential support and advice

Store discounts across the Wowcher website (including travel deals!)

Smart-casual dress code every day!!

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales and Marketing

• Industries

  Retail

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