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PPC Manager B2B (In-house)

JR United Kingdom

London

Hybrid

GBP 40,000 - 60,000

Full time

2 days ago
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Job summary

An exciting opportunity in a vibrant London-based company looking for a hands-on Paid Media specialist. You'll take charge of strategy and optimization for Google Ads and lead generation campaigns, working in a hybrid environment and with supportive offshore teams. Join a growing team within a fast-paced startup environment for a chance to make a significant impact.

Benefits

Free breakfast, snacks, and vibrant office events
25 days holiday + Christmas shutdown
‘Work from Anywhere’ for 2 weeks per year
Cycle to work scheme
End-of-year and summer parties
Quarterly team socials

Qualifications

  • 3+ years of experience in Google Ads (PPC is essential).
  • Ideally agency background or multi-account experience.
  • B2B experience preferred – understanding of lead generation KPIs.

Responsibilities

  • Develop and execute Paid Search strategies across multiple accounts.
  • Manage budgets of £20k-25k/month, optimising for ROI.
  • Lead campaign performance analysis and implement testing strategies.

Skills

Google Ads
Lead Generation
Communication

Job description

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Location: London (Hybrid – 3 days in office)

The Company

This fast-growing group of start-up-focused businesses is building out its in-house digital marketing function. With a vibrant WeWork-style office in Central London, they support a portfolio of professional services brands in accounting, technology, and consultancy. With over 200 employees globally and a lean team of 14 in the UK, the company offers the agility of a startup with the backing of a larger group.

The central marketing team is currently led by a former agency specialist and is looking to bring Paid Media activity in-house after previously outsourcing to an agency. You’ll be joining a small but ambitious team looking to scale performance across multiple B2B sub-brands, with a heavy focus on lead generation.

This is a hands-on, full-funnel Paid Media role with a focus on Google Ads and lead generation campaigns. You’ll take ownership of strategy, activation, and performance across multiple in-house brands, supported by offshore teams in India and Dubai.

  • Develop and execute Paid Search strategies (90% PPC / 10% Paid Social – LinkedIn)
  • Manage budgets of £20k-25k/month, optimising for ROI and ROAS
  • Build, run, and analyse paid campaigns across Google Ads and LinkedIn
  • Collaborate closely with the Marketing Manager to shape broader media plans
  • Lead campaign performance analysis and implement testing strategies
  • Identify innovative opportunities to scale campaigns and improve results
  • Work independently on activation – no client-facing or team management required
  • Opportunity to learn and expand into Paid Social over time

Skills & Experience

  • 3+ years of experience in Google Ads (PPC is essential)
  • Ideally agency background or multi-account experience
  • B2B experience preferred – understanding of lead generation KPIs
  • Comfortable working across multiple accounts in a fast-paced environment
  • Exposure to LinkedIn Ads or Meta Ads is a bonus
  • Confident managing and allocating small-to-medium budgets
  • Familiarity with GA4 is desirable
  • Strong communication skills and ability to present ideas effectively

Company Benefits

  • Hybrid working: 3 days in-office in Central London
  • Free breakfast, snacks, and vibrant office events
  • 25 days holiday + Christmas shutdown
  • ‘Work from Anywhere’ for 2 weeks per year
  • Cycle to work scheme
  • End-of-year and summer parties
  • Quarterly team socials
  • Real opportunity to build a mini-agency function within a supportive group
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