User Acquisition Manager (Google UAC, Google PPC)

Igbaffiliate; United Kingdom; Remote; GBP 30,000 - 50,000; Full time

Job summary

A dynamic company is seeking a Performance Marketing Manager to create and manage advertising campaigns primarily on Google Ads for Android apps with future expansion to iOS. The role involves optimizing campaigns for maximum ROAS, conducting competitor research, and collaborating closely with the team. Offers a fully remote and flexible work environment, competitive benefits including health insurance and paid time off.

Benefits

28 days paid off

Health insurance

Compensation for training

Regular educational events

Flexible work schedule

Qualifications

• 1+ year experience in performance marketing/user acquisition management.
• Experience with Google Ads (PPC, UAC) and traffic for Android/iOS apps.
• Desired English level: at least B1 (Intermediate).

Responsibilities

• Create and manage advertising campaigns in Google Ads for Android apps.
• Optimize ad campaigns to maximize ROAS.
• Conduct competitor research and report regularly.

Skills

Performance marketing

User acquisition management

Creativity

Google Ads expertise

Competitor research

Understanding of marketing metrics

Collaboration

Tools

Google Ads

Google Firebase

Job description

What You’ll Do:

• Create, manage, and scale advertising campaigns in Google Ads for Android apps, with plans to expand to iOS apps in the future.
• Regularly generate and implement hypotheses to achieve the target ROAS.
• Optimize ad campaigns to maximize ROAS.
• Systematically test new apps.
• Closely collaborate with the Team Lead and ASO team.
• Report regularly.
• Competitor research.

Requirements:

• 1+ year of experience in performance marketing/user acquisition management.
• Experience with traffic for Android and iOS apps via Google Ads.
• Required experience with Google Ads (PPC, UAC).
• Experience working with Google Firebase.
• Understanding of marketing metrics and the ability to operate with: CPM, CTR, CR, CPA, ROAS, ROMI, ROI, LTV, CAC.
• Creativity and the ability to generate high-quality hypotheses for ad campaigns.
• Desired English level: at least B1 (Intermediate).

Do you want to know some more details about this position? Kateryna will help!

How It Works:

Stage 1: Pre-screening with a recruiter.
Stage 2: Interview.
Stage 3: Finall interview with COO.
Stage 4: Reference check.
Stage 5: Job offer!

The probation period for this position is 3 months. This will give us time to get to know each other better and work together effectively.

If you’re ready to take on this exciting challenge and grow with us – send us your resume!

What We Offer:

• We are sure that recovery is very important, so we have 28 business days of paid off;
• Completely remote and flexible work schedule, but we have offices and coworking, where you can work;
• Everyone in our team has the opportunity to grow quickly both horizontally and vertically, because we have a cyclical product process;
• Gifts are our weakness and we give them for all possible reasons;
• Of course, we have health insurance;
• We have compensation for training and profile conferences because we are about educational enthusiasm;
• We adore the sharing of knowledge and hold regular educational events.

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