Senior PR & External Communications Manager

TOPdesk; Greater London; On-site; GBP 50,000 - 61,000; Full time

Benefits offered by this job

Generous pension scheme

Private health insurance options

Cycle-to-work scheme

Techscheme

26 days annual leave plus birthday off

Job summary

TOPdesk is seeking an experienced Senior PR & External Communications Manager to shape how TOPdesk’s story is heard across the Netherlands, Germany and the UK. You’ll own our PR approach across three markets, strengthen media relationships, and turn our product and AI strategy into stories that earn attention and credibility.

Working with the CMO and leadership teams, you’ll build a consistent narrative, adapt messaging for each market, manage agencies, and develop a scalable European PR

Qualifications

• 10+ years of experience in PR or external communications, preferably in B2B SaaS.
• Experience managing communications across multiple markets.
• Strong media relationships in at least one European market.
• Ability to translate complex technology into stories journalists and business audiences care about.
• Experience advising and preparing C-suite executives for media interviews.
• Knowledge of how PR contributes to AI search and discovery (AEO/GEO).
• Excellent English writing skills.
• Experience managing PR agencies or freelancers.
• Ability to build structure for strategy, messaging, and measurement.

Responsibilities

• Lead PR strategy across the three markets and adapt to each market's media landscape.
• Support and prepare the Executive Team for interviews, panels and speaking engagements, from messaging to follow-up.
• Lead communications around events, product announcements and the evolving AI roadmap.
• Partner with Internal Communications to align external and internal storytelling.
• Manage PR agencies and freelance partners across markets with clear priorities.
• Build a measurable PR framework focusing on share of voice and coverage quality.
• Adapt messaging for different European audiences while maintaining TOPdesk’s global positioning.
• Develop a scalable European PR playbook as new markets join the remit.

Skills

PR strategy

Media relations

Executive media training

Storytelling

Cross-market communications

C-suite advisory

AI communications

Education

Bachelor’s and/or Master’s degree

Job description

Senior PR & External Communications Manager

We're looking for an experienced PR and External Communications Lead to shape how TOPdesk's story is heard across the Netherlands, Germany and the UK.You'll own our PR approach across three distinct markets, strengthening media relationships and turning our product and AI strategy into stories that earn attention and credibility.Working closely with our CMO, Executive Team, and Marketing and Communications teams, you'll help build a consistent TOPdesk narrative while adapting it to each market. As TOPdesk grows, we expect more markets to join your remit.

• Bachelor’s and/or Master’s degree
• Salary starting at £55,200 with profit share scheme
• Own PR strategy and execution acrossthe Netherlands, Germany and the UK, adapting your approach to the maturity and media landscape of each market.
• Support and prepare ourExecutive Teamfor interviews, panels and speaking opportunities, from messaging and talking points to preparation and follow-up.
• Lead communications around key TOPdesk moments, includingevents, product announcements and our evolving AI roadmap.
• Partner closely withInternal Communicationsso our employees understand the story we’re telling externally — and why.
• Manage PR agencies and freelance partners across markets, setting clear priorities and ensuring high-quality, locally relevant execution.
• Build a meaningful approach to PR measurement, focusing onshare of voice, quality of coverage, message pull-through and business relevance, rather than simply counting media mentions.
• Adapt messaging and tone to different European audiences without losing TOPdesk’s global positioning.
• Help build a scalableEuropean PR playbookas additional markets join the remit.

What makes this role different

You'll join at a point where there is real opportunity to shape how TOPdesk shows up across Europe.
Rather than inheriting a finished PR playbook, you’ll have the space to build one: deciding where we focus, which relationships matter and how we turn our technology, people and perspective into stories worth telling.

You’ll work directly with senior leaders, influence how we communicate our approach to AI, and help strengthen TOPdesk’s reputation across three very different European markets.
And as our international presence grows, so will the scope of this role.
If you enjoy combining strategy, storytelling, media relationships and hands-on execution, we’d love to hear from you.

Qualifications

We’re looking for someone who combines strategic communications thinking with a willingness to stay close to execution.

What you’ll need

• (10+ years) Significant experience inPR, external communications or corporate communications, ideally within B2B SaaS, enterprise software or technology.10+ years of experience is preferred.
• A strong track record of managing communications acrossmultiple markets or international audiences.
• Strong experience building media relationships inat least one of our key European markets — the Netherlands, Germany or the UK— and an understanding of how PR approaches differ between markets.
• Experience translating complex technology or product developments into stories that journalists and business audiences genuinely care about.
• Confidence advising and preparingC-suite executives and senior leadersfor media interviews, panels and speaking engagements.
• A strong understanding of howPR and earned media contribute to AI search and discovery (AEO/GEO).
• Excellent English communication and writing skills.
• Experience managingPR agencies, freelancers or other external communications partners.
• The ability to build structure where it doesn’t yet exist — from media strategy and messaging frameworks to measurement and ways of working.

Nice to have

• Knowledge of theGerman B2B technology and business media landscape, as Germany iskey growth market.
• Experience communicating aroundAI, enterprise software, ITSM or digital transformation.
• German or Dutch language skillswould be a strong advantage.

This is what you do it for

The nicest colleagues, a laptop, and a salary that grows with you. That is a no brainer, of course. But there’s more. Much more. Here you’ll discover more of our employment conditions.

• Competitive base salary and profit share scheme
• Generous pension scheme with company contributions up to 8%
• Enhanced maternity & paternity leave
• Private health insurance options
• Cycle-to-work scheme and techscheme
• 15 fully paid sick days, 5 days paid parental/carer leave, and 2 volunteering days
• 26 days of paid annual leave (plus public holidays) and your birthday off!
• Employee Assistance Program for you and your family
• Unlimited career support
• Benefits including team outings & rewards, Perkbox membership, and offices with foosball, darts, and ping-pong!

10 to Grow

Use 10% of your work hours and a budget equivalent to 10% of your gross annual salary for personal development.

Simply do it during work time. Did we mention helping people is part of our DNA?

Paid parental leave

Enhanced maternity & paternity options to suit your family needs.