Senior Planning Executive

Adelphi Group; Greater London; Presencial; GBP 40 000 - 65 000; Tempo integral

Resumo da oferta

PHD is seeking a Senior Media Planning Executive to support the 2K Games account across markets and channels. You’ll own day-to-day media planning, manage campaigns, and build client and media partner relationships to deliver integrated strategies.

You’ll contribute to strategic thinking for upcoming launches, use audience insights for smart media solutions, and thrive in a fast-paced, client-facing environment with a proactive, data-driven mindset.

Qualificações

• Strong understanding of media planning, buying and executing campaigns.
• Familiar with media planning tools and software to analyse and interpret post-campaign results.
• Problem-solving with data-driven recommendations.
• Ability to prioritise tasks and manage multiple campaigns and deadlines.
• Open to exploring AI tools to enhance creativity, performance and efficiency in media.
• Comfortable building relationships and interacting with clients to provide updates and manage expectations.

Responsabilidades

• Collaborate with clients and account teams to understand marketing objectives, campaign priorities and target audiences.
• Develop integrated media strategies and plans across TV, CTV/BVOD, audio, OOH and digital.
• Own day-to-day media planning across multiple titles and campaign phases, managing timelines and budgets.
• Conduct market and audience research to uncover media consumption trends and insights.
• Help develop Strategy Playbooks for upcoming titles using audience and cultural insights.
• Monitor campaign reporting, pacing and performance, and address delivery challenges.
• Support post-campaign analysis and translate performance into learnings and recommendations.
• Serve as day-to-day client contact, communicating media recommendations and performance insights.
• Build relationships with media owners, support briefs and evaluations, identify innovations and value for campaigns.
• Maintain oversight of campaign budgets and client billing.

Conhecimentos

Media planning

Campaign management

Data analysis

Client relationship

AI awareness

Ferramentas

Media planning tools

Post-campaign analytics

Descrição da oferta de emprego

Agency:

PHd

Job Function:

Media

Job Subfunction:

Media Planning and Buying

Job Description:

About the Agency:

PHD is a growth-focused media agency driven by innovation and creativity.

Founded in London in 1990, we were the first media agency to offer strategic and creative planning at a time when the industry was about buying cheaply and quickly.

Our founders saw a bright future where smart thinking and clever planning could help brands grow faster than their competitors.

Over the many years that have followed, we have continued to build on this defining ethic - with our evolution shaped by a continual investment in thought leadership. And we continue to ensure that our capability and approach evolve in line with changes in media, data, technology, commerce, society, and legislation.

Role Summary:

We're looking for a Senior Media Planning Executive to join the team working across the 2K Games account. This role will support the development and delivery of integrated media strategies across a portfolio of titles, working across multiple markets, audiences and media channels.

You'll take ownership of day-to-day media planning and campaign management, build strong relationships with clients and media partners, and contribute to the strategic thinking that shapes upcoming title launches and campaigns.

This role is perfect for someone passionate about media and who enjoys turning audience insights into smart media solutions. You'll thrive in a fast-paced, client-facing environment, bringing a proactive, data-driven mindset and creative approach to problem-solving.

Key Responsibilities:

• Collaborate with clients and account teams to understand marketing objectives, campaign priorities and target audiences.
• Support the development of integrated media strategies and plans across channels including TV, CTV/BVOD, audio, OOH and digital.
• Take ownership of day-to-day media planning across multiple 2K titles and campaign phases, managing timelines, budgets and key deliverables to ensure activity remains aligned with the agreed strategy.
• Conduct market and audience research to uncover media consumption trends, competitor activity and actionable insights that inform campaign planning.
• Contribute to the development of Strategy Playbooks for 2K's upcoming titles, using audience and cultural insights to help define the strategic approach and key media opportunities.
• Monitor campaign reporting, pacing and performance, working with trafficking teams to ensure tag implementation & reporting, identify optimisation opportunities and address delivery challenges.
• Support post-campaign analysis and reporting, translating performance into clear learnings and actionable recommendations for future 2K campaigns.
• Serve as a key day-to-day client contact, building trusted relationships and communicating media recommendations, campaign updates and performance insights through meetings and presentations.
• Build strong relationships with media owners, supporting partner briefs and proposal evaluations while identifying relevant innovations, opportunities and added value for 2K campaigns.
• Maintain oversight of campaign budgets and financial processes, ensuring accurate and timely client billing.
• Stay up to date with developments across gaming, entertainment, technology and the wider media landscape, bringing relevant trends and opportunities back to the team.

Skills and Experience:

• You have a good understanding of media planning, buying and executing campaigns.
• You are familiar with media planning tools and software to analyse and interpret post-campaign results.
• You demonstrate problem-solving skills to address issues and make data-driven recommendations.
• You are able to prioritise tasks and manage multiple campaigns and deadlines effectively.
• You stay informed about emerging technologies, including AI and are open to exploring how automation and AI tools can enhance creativity, performance and efficiency in media.
• You are comfortable building relationships and interacting with clients to provide updates, address concerns and manage expectations
  

Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom's corporate group already require five days of in-office attendance.

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