Manager, Planning

Adelphi Group; Greater London; Hybrid; GBP 55,000 - 75,000; Full time

Job summary

OMD EMEA is seeking a Planning Manager to lead integrated media plans across Europe, ensuring campaigns are strategically aligned, executed, and optimised. You will translate client objectives into full‑funnel channel strategies across digital, social and offline media.

You will own campaign planning and delivery, including approvals, pacing, and performance tracking using tools like Omni, collaborating with local market teams while respecting global strategies and local nuances.

Qualifications

• Experience in media planning or communications strategy.
• Experience with integrated campaigns across digital, social and offline media.
• Ability to translate client objectives into full‑funnel channel strategies.

Responsibilities

• Lead development of integrated media plans across Europe.
• Translate client objectives into channel strategies.
• Own campaign planning, approvals, pacing and performance tracking.

Skills

Media planning

Campaign management

Data analysis

Job description

Agency:

Omd

Job Function:

Media

Job Subfunction:

Media Planning and Buying

Job Description:

At OMD EMEA, we partner with iconic brands like NIVEA to deliver integrated, insight‑driven media strategies that shape how millions of people experience brands every day. Our team sits at the heart of regional decision‑making—connecting data, creativity, and collaboration to drive impactful campaigns across markets.

The Role

As Planning Manager, you’ll lead the development of integrated media plans across Europe, ensuring campaigns are strategically aligned, expertly executed, and continuously optimised. You’ll translate client objectives into full‑funnel channel strategies, working across digital, social, and offline media.

You’ll own campaign planning and delivery, including approvals, pacing, and performance tracking using planning tools such as Omni. Partnering closely with local market teams, you’ll ensure global strategies are effectively implemented while allowing for local nuance.

Alongside execution, you’ll build strong client relationships, present recommendations to stakeholders, and provide ongoing analysis to improve results. You’ll also stay close to industry trends, contribute ideas, and collaborate across teams to drive innovation and best practice.

About You

You bring experience in media planning or communications strategy, with strong experience across integrated campaigns and full‑funnel channels. You’re confident working with data, managing projects end‑to‑end, and building trusted client relationships.

About the Agency:

At OMD EMEA, we strive to deliver on our promise of ‘better decisions, faster‘ for our clients, partners and all 6,000+ OMDers across our region every day. As part of the world’s largest media network, our business is staging experiences for consumers who have more choice and less attention than ever before. The key to the process is empathy. Empathy to see the world through the eyes of the consumer, to recognise the needs of our clients and to identify aspirations of our talent.

Learn Fast, Act Fast. To help navigate the road to a ‘new normal’, learning from, and acting upon data signals at scale and speed is crucial. Visit Why OMD? to learn more about our unique Act Fast Framework.

Our working pattern for colleagues is to be present in the office three days a week at our offices in London with the other days available to work remotely. Let us know if you have any questions about our working pattern as part of your application and interview process.

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/