Senior Performance Marketing Lead – Multi-Channel Growth

SearchWorks Pty Ltd; Greater London; On-site; GBP 90,000 - 130,000; Full time

Job summary

SearchWorks Pty Ltd is seeking a Senior Performance Marketing Manager to lead its paid media team and drive profitable customer growth. You will own the paid acquisition strategy, manage significant media investment and build a high-performing marketing function.

This is a hands-on leadership role reporting to the Head of Marketing. You will lead across Meta, TikTok, Snapchat, Google Ads and affiliates, partnering with CRM to align onboarding, retention and long-term value.

Qualifications

• Must have experience leading a paid media or performance marketing team.
• Strong multi-channel customer acquisition experience.
• Experience managing significant paid media budgets with clear ownership of commercial performance.
• Structured approach to testing and experimentation, turning insights into practical improvements.
• Strong creative optimisation experience, including direct-response messaging and testing at scale.

Responsibilities

• Own paid media strategy, budget allocation and forecasting, with accountability for CAC, LTV and profitability.
• Lead, coach and develop the performance marketing team.
• Drive acquisition across Meta, TikTok, Snapchat, Google Ads and affiliates.
• Build a structured testing programme across creatives, messaging and audiences.
• Work with Creative, Content and Brand to scale winning ideas and direct-response creative.
• Improve attribution, reporting and measurement with Data and Finance.
• Identify, evaluate and launch new acquisition channels.
• Partner with CRM to connect acquisition with onboarding, retention and customer value.

Skills

Leadership

Paid media

Multi-channel marketing

Forecasting

Tools

Northbeam

Job description

SearchWorks Pty Ltd is seeking a Senior Performance Marketing Manager to lead its paid media team and drive profitable customer growth. You will own the paid acquisition strategy, manage significant media investment and build a high-performing marketing function.

This is a hands-on leadership role reporting to the Head of Marketing. You will lead across Meta, TikTok, Snapchat, Google Ads and affiliates, partnering with CRM to align onboarding, retention and long-term value.