Senior Paid Social Manager

Recruitr.io; United Kingdom; On-site; GBP 60,000 - 90,000; Full time

Job summary

Recruitr.io is seeking a senior paid media lead to shape strategy and manage client accounts for high-growth D2C brands. You will own paid media planning and execution across Meta and TikTok, optimize performance, and mentor a small team of peers.

This role focuses on progression, with opportunities to influence client success, align cross-functional teams, and drive full-funnel growth while managing significant monthly budgets.

Qualifications

• 3+ years managing Meta and TikTok campaigns for D2C eCommerce brands.
• Strong understanding of acquisition funnels, KPIs, and Shopify ecosystems.
• Proficiency with analytics and reporting tools.

Responsibilities

• Lead paid media strategy and execution across Meta and TikTok for key client accounts
• Manage and develop a small team, providing guidance, feedback, and performance support
• Own client relationships, including reporting, strategy calls, and performance reviews
• Identify performance gaps and implement testing and optimisation strategies
• Collaborate with cross-functional teams to drive full-funnel growth
• 3+ years managing Meta and TikTok campaigns for D2C eCommerce brands
• Proven experience managing or mentoring junior team members
• Strong understanding of acquisition funnels, KPIs, and Shopify ecosystems
• Experience managing significant monthly ad budgets across multiple accounts
• Proficiency with platforms such as Meta Ads Manager, TikTok Ads Manager, and analytics tools

Skills

Paid media strategy

Team leadership

Client relationship management

Testing & optimisation

Cross-functional collaboration

Analytics & reporting

Tools

Meta Ads Manager

TikTok Ads Manager

Analytics tools

Job description

This high-growth digital agency specialises in scaling D2C eCommerce brands through data-led paid media and performance-driven creative. Working with ambitious, fast-scaling businesses, the team manages significant media budgets across platforms like Meta and TikTok, delivering measurable growth and commercial impact.

This role offers the opportunity to lead both strategy and people, taking ownership of key client accounts while mentoring a small team. With a strong focus on progression, you will play a pivotal role in shaping performance strategy, influencing client success, and advancing towards senior leadership positions as the business continues to expand.

Key Responsibilities:

• Lead paid media strategy and execution across Meta and TikTok for key client accounts
• Manage and develop a small team, providing guidance, feedback, and performance support
• Own client relationships, including reporting, strategy calls, and performance reviews
• Identify performance gaps and implement testing and optimisation strategies
• Collaborate with cross-functional teams to drive full-funnel growth
• 3+ years managing Meta and TikTok campaigns for D2C eCommerce brands
• Proven experience managing or mentoring junior team members
• Strong understanding of acquisition funnels, KPIs, and Shopify ecosystems
• Experience managing significant monthly ad budgets across multiple accounts
• Proficiency with platforms such as Meta Ads Manager, TikTok Ads Manager, and analytics tools