Head of Performance Marketing - Commerce Growth (Hybrid)

Propel; Greater London; Hybrid; GBP 104,000 - 127,000; Full time

Job summary

Propel, a leading social commerce agency, seeks a Head of Performance Marketing to own paid media across TikTok Shop, Meta, and beyond. You’ll lead a multi-disciplinary team including paid, affiliates, and branded content, driving significant revenue and leading strategic initiatives with the leadership team.

You’ll manage a large ad spend (~£6m–£15m next year) and shape paid strategies that deliver real sales, growth, and scalable processes.

Qualifications

• Proven ability to drive real sales/revenue targets, not just media metrics.
• Experience leading a team of 5+ (ideally 10+).
• Strong data-led approach to testing, attribution, and budget allocation.
• Experience with TikTok Shop or affiliate programs is a plus.

Responsibilities

• Own paid performance for all clients with TikTok Ads at the core (GMV Max, Spark Ads) and Meta.
• Define paid strategy per client aligned to GMV and revenue targets.
• Lead a structured testing program across creative, audiences, formats, and share learnings across the portfolio.
• Amplify winning creator content quickly and translate insights into briefs for the next round.

Skills

Paid social experience

Revenue ownership

Team leadership

Data-driven testing

Creative optimization

TikTok Shop / affiliate exposure

Job description

Propel, a leading social commerce agency, seeks a Head of Performance Marketing to own paid media across TikTok Shop, Meta, and beyond. You’ll lead a multi-disciplinary team including paid, affiliates, and branded content, driving significant revenue and leading strategic initiatives with the leadership team.

You’ll manage a large ad spend (~£6m–£15m next year) and shape paid strategies that deliver real sales, growth, and scalable processes.