Senior Performance Marketing Lead – Cross-Channel & AI

Halfords Careers

Redditch

Hybrid

GBP 70,000 - 90,000

Full time

9 days ago

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Benefits offered by this job

Hybrid working

Employee discounts

Wellbeing programmes

Job summary

Halfords is evolving how customers discover our products and services. We seek a Senior Performance Marketing Manager to lead cross-channel strategies across paid search, SEO and AI-driven discovery, delivering measurable business outcomes.

You’ll partner with Analytics, Content, Ecommerce and Tech teams to optimise attribution and growth. The role is hybrid, based at our UK Support Centre with 3 days onsite and flexibility for remote days, and comes with a discretionary annual bonus and

Qualifications

Significant experience in senior performance marketing, search, acquisition or broader digital marketing roles.
Strong expertise in Paid Search and SEO, with integrated strategies.
Experience across multiple digital marketing disciplines and AI-powered search awareness.

Responsibilities

Develop a holistic view of performance across paid, owned and organic customer acquisition.
Lead cross-channel search and discoverability strategy across paid search, SEO, social and AI-powered platforms.
Identify opportunities across channels and ensure cohesive marketing activity.
Deepen understanding of how customers discover Halfords products via search, social and AI experiences.
Lead AI search visibility and generative engine optimisation initiatives.
Collaborate with Analytics, Content, Ecommerce, Technology and Data teams to improve attribution and incrementality.