Senior Performance Marketing Manager – Cross‑Channel & AI

Halfords; Redditch; Hybrid; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Pension

Life assurance

25 days annual leave + bank holidays

Hybrid working 3 days on site

Job summary

Halfords is seeking a Senior Performance Marketing Manager to lead performance across paid, owned and organic channels. You’ll shape cross-channel search and discovery strategies, working with PPC, SEO, and Social leads to maximise growth across UK markets.

You’ll partner with Analytics, Content, Ecommerce and Technology teams to improve attribution and measurement, translating insights into revenue and customer acquisition outcomes.

Qualifications

• Significant experience in senior performance marketing, search acquisition or broader digital marketing.
• Strong expertise in Paid Search and SEO and how they work together.
• Experience with analytics, attribution and marketing effectiveness principles.
• Experience driving cross-channel strategies and measurable business outcomes.
• Excellent communication and stakeholder management skills.
• Interest in emerging technologies and AI-powered search trends.

Responsibilities

• Develop a cross-channel performance view across paid, owned and organic channels.
• Lead a strategy for search, discovery and AI-powered experiences.
• Collaborate with Content, Ecommerce and Tech teams to improve visibility.
• Translate performance into commercial outcomes like revenue and acquisition.
• Partner with Analytics to improve attribution and incrementality.
• Present updates to leadership and influence roadmap.

Skills

Senior performance marketing

Paid search

SEO

Cross-channel strategy

Analytics

Stakeholder management

AI in marketing

Tools

GA/GA4

Tag management

Job description

Halfords is seeking a Senior Performance Marketing Manager to lead performance across paid, owned and organic channels. You’ll shape cross-channel search and discovery strategies, working with PPC, SEO, and Social leads to maximise growth across UK markets.

You’ll partner with Analytics, Content, Ecommerce and Technology teams to improve attribution and measurement, translating insights into revenue and customer acquisition outcomes.