Senior Performance Marketing & AI Discovery Lead

Halfords; Redditch; On-site; GBP 60,000 - 70,000; Full time

Benefits offered by this job

Discretionary bonus

Pension

Life assurance

25 days annual leave + bank holidays

Enhanced family leave

Job summary

Halfords is seeking a Performance Marketing Manager for a 12-month FTC to lead the transformation of how customers discover our products and services. You’ll work with PPC, SEO and Social leads to create a connected approach to customer acquisition across paid, owned and organic channels.

The role is senior and strategic, aligning with analytics and product teams, with hybrid working at the Redditch Support Centre.

Qualifications

• Significant experience in senior performance marketing, search or broader digital roles.
• Strong expertise in Paid Search and SEO, and understanding how paid and organic work together.
• Solid understanding of social platforms and their role in discovery/decison-making.
• Experience across multiple digital marketing disciplines rather than a single channel.
• Understanding of generative AI and AI-powered search in consumer behaviour.
• Proven ability to develop cross-channel strategies and measurable outcomes.
• Experience using attribution, incrementality and marketing effectiveness principles.
• Excellent analytical, communication and stakeholder management skills.
• Commitment to ongoing personal and professional development.
• Hybrid working with 3 days on site and 2 days from home, plus a competitive package.

Responsibilities

• Develop a holistic view of performance across paid, owned and organic acquisition.
• Deliver a cross-channel search and discoverability strategy across paid search, SEO, social and AI platforms.
• Identify opportunities across channels to ensure cohesive marketing activity.
• Deepen understanding of how customers discover Halfords products and advice.
• Lead the AI search visibility and generative engine optimisation approach.
• Collaborate with Content, Ecommerce, Technology, Data and Digital Product teams to improve discoverability.
• Partner with Analytics to improve attribution, incrementality and measurement.
• Translate marketing performance into revenue growth, customer acquisition and lifetime value.
• Keep the wider business informed on developments across search, AI and digital consumer behaviour.

Skills

Senior marketing

Paid search

SEO

Social media

Cross-channel

Attribution

Incrementality

Stakeholder mgmt

Analytics

AI marketing

Job description

Halfords is seeking a Performance Marketing Manager for a 12-month FTC to lead the transformation of how customers discover our products and services. You’ll work with PPC, SEO and Social leads to create a connected approach to customer acquisition across paid, owned and organic channels.

The role is senior and strategic, aligning with analytics and product teams, with hybrid working at the Redditch Support Centre.