Senior Performance Marketing Analyst — Hybrid in Watford

Harnham; Watford; Hybrid; GBP 39,000 - 65,000; Full time

Benefits offered by this job

Hybrid work in Watford

Private healthcare

Enhanced pension contributions

Benefits package

Job summary

Harnham in Watford is seeking a data-driven Marketing Analytics professional to measure and optimise paid media across channels. You will collaborate with marketing, CRM and data teams to shape measurement, reporting and attribution of spend.

The role focuses on building dashboards and automated reports using SQL, Python or R and Power BI, with strong stakeholder engagement and MMM exposure.

Qualifications

• Strong commercial experience in performance/marketing analytics.
• Advanced SQL and Python or R for analysis and automation.
• Experience building dashboards, measurement frameworks or analytical products.
• Understanding of ROI, ROAS, attribution and marketing performance metrics.
• Experience working with paid media, CRM and customer datasets.
• Strong stakeholder management and communication skills.
• Experience in agile environments and cross-functional collaboration.
• Understanding of Marketing Mix Modelling is advantageous.

Responsibilities

• Develop analytical solutions to measure and optimise paid media performance.
• Deliver deep-dive analysis across channels, campaigns, audiences and customer behaviour.
• Build and maintain reusable datasets, dashboards and automated reporting products.
• Use SQL, Python or R, and Power BI to create scalable analytical solutions.
• Partner with marketing, CRM, data engineering and agency stakeholders to improve measurement frameworks.
• Support ROI, ROAS, attribution and marketing effectiveness analysis.
• Contribute to Marketing Mix Modelling initiatives through data preparation, validation and insight generation.
• Translate complex analytical findings into clear recommendations for business stakeholders.
• Drive improvements in tracking, data quality and campaign measurement processes.

Skills

Advanced SQL

Python/R

Dashboard development

ROI/ROAS analysis

Marketing analytics

Paid media data

CRM data

Stakeholder management

Marketing mix modelling

Agile collaboration

Tools

Power BI

Job description

Harnham in Watford is seeking a data-driven Marketing Analytics professional to measure and optimise paid media across channels. You will collaborate with marketing, CRM and data teams to shape measurement, reporting and attribution of spend.

The role focuses on building dashboards and automated reports using SQL, Python or R and Power BI, with strong stakeholder engagement and MMM exposure.