Senior Analyst, Performance Marketing

Harnham; Watford; Hybride; GBP 39 000 - 65 000; Plein temps

Avantages offerts par ce poste

Hybrid work in Watford

Private healthcare

Enhanced pension contributions

Benefits package

Résumé du poste

Harnham in Watford is seeking a data-driven Marketing Analytics professional to measure and optimise paid media across channels. You will collaborate with marketing, CRM and data teams to shape measurement, reporting and attribution of spend.

The role focuses on building dashboards and automated reports using SQL, Python or R and Power BI, with strong stakeholder engagement and MMM exposure.

Qualifications

• Strong commercial experience in performance/marketing analytics.
• Advanced SQL and Python or R for analysis and automation.
• Experience building dashboards, measurement frameworks or analytical products.
• Understanding of ROI, ROAS, attribution and marketing performance metrics.
• Experience working with paid media, CRM and customer datasets.
• Strong stakeholder management and communication skills.
• Experience in agile environments and cross-functional collaboration.
• Understanding of Marketing Mix Modelling is advantageous.

Responsabilités

• Develop analytical solutions to measure and optimise paid media performance.
• Deliver deep-dive analysis across channels, campaigns, audiences and customer behaviour.
• Build and maintain reusable datasets, dashboards and automated reporting products.
• Use SQL, Python or R, and Power BI to create scalable analytical solutions.
• Partner with marketing, CRM, data engineering and agency stakeholders to improve measurement frameworks.
• Support ROI, ROAS, attribution and marketing effectiveness analysis.
• Contribute to Marketing Mix Modelling initiatives through data preparation, validation and insight generation.
• Translate complex analytical findings into clear recommendations for business stakeholders.
• Drive improvements in tracking, data quality and campaign measurement processes.

Connaissances

Advanced SQL

Python/R

Dashboard development

ROI/ROAS analysis

Marketing analytics

Paid media data

CRM data

Stakeholder management

Marketing mix modelling

Agile collaboration

Outils

Power BI

Description du poste

Watford (3 days per week) | Up to £65,000 + Benefits

This is an opportunity to join a highly data-driven organisation where marketing analytics plays a critical role in shaping investment decisions and commercial performance. You'll work closely with marketing, CRM and data teams to influence how paid media spend is measured, optimised and reported across the business.

The Company

They are a well-established consumer-focused organisation investing heavily in data, analytics and digital transformation. Analytics is embedded within key business functions, providing a strong platform for data professionals to drive meaningful commercial outcomes. The business offers a collaborative environment where insights directly influence strategic decision-making and future investment priorities.

The Role

You will:

• Develop analytical solutions to measure and optimise paid media performance


• Deliver deep-dive analysis across channels, campaigns, audiences and customer behaviour


• Build and maintain reusable datasets, dashboards and automated reporting products


• Use SQL, Python or R, and Power BI to create scalable analytical solutions


• Partner with marketing, CRM, data engineering and agency stakeholders to improve measurement frameworks


• Support ROI, ROAS, attribution and marketing effectiveness analysis


• Contribute to Marketing Mix Modelling initiatives through data preparation, validation and insight generation


• Translate complex analytical findings into clear recommendations for business stakeholders


• Drive improvements in tracking, data quality and campaign measurement processes

Your Skills & Experience

• Strong commercial experience in performance marketing analytics or marketing analytics


• Advanced SQL skills and experience using Python or R for analysis and automation


• Experience building dashboards, measurement frameworks or analytical products


• Strong understanding of ROI, ROAS, attribution, customer value and marketing performance metrics


• Experience working with paid media, CRM and customer datasets


• Strong stakeholder management and communication skills


• Understanding of Marketing Mix Modelling and experimentation methodologies is advantageous


• Experience working within agile environments and collaborating with cross-functional teams

What They Offer

• Salary up to £65,000


• Competitive bonus and benefits package


• Hybrid working with 3 days per week in Watford


• Private healthcare and enhanced pension contributions


• Strong opportunities for career progression within a growing analytics function


• Exposure to large-scale marketing, customer and digital transformation projects


• Collaborative and supportive working environment with access to senior stakeholders