Senior Paid Social Strategy Director

Visualsoft | Shopify Platinum Partner | Unified Retail Agency; Tees Valley; Hybrid; GBP 70,000 - 100,000; Full time

Benefits offered by this job

Hybrid working

MacBook provided

Pension scheme

Employee Assistance Programme

Job summary

Visualsoft is seeking a Paid Social Account Director to own strategic management, performance, and retention across client paid social accounts. You will lead with autonomy as the primary strategic partner, aligning paid social with client business goals to drive sustainable growth.

This role emphasizes client-facing leadership, cross-department collaboration, and accountability for results, ROI, and high‑quality delivery; extensive experience with Meta, Pinterest, and TikTok is preferred, along

Qualifications

• Experience in Paid Social marketing or digital strategy in an agency or in-house.
• Extensive proven experience specialising in Paid Social performance and strategy.
• Essential expertise in Meta, with strong proficiency and ideal experience in Pinterest and TikTok.
• Proven expertise in external Social platforms and tools, analytics, forecasting and measurement.
• Proficiency with social listening, analytics, and management tools (e.g., Sprout Social, Hootsuite, Sprinklr, Google Analytics).
• Experience in building and executing Social strategies, whether in-house or for clients.
• Senior-level client-facing experience with high confidence in face-to-face interactions and presentations.

Responsibilities

• Develop and oversee comprehensive paid social strategies tailored to client brand goals, target audiences, and KPIs.
• Guide paid social assets with a strong creative focus for campaign success.
• Analyse campaign data and social analytics to report performance and derive actionable insights.
• Ensure alignment between paid and organic social roadmaps across accounts.
• Lead day-to-day high-level client interactions as a trusted advisor.
• Identify organic account expansion opportunities and participate in pitches for new business.
• Oversee workflow, timelines, and quality control across deliverables.
• Collaborate across internal teams to deliver outstanding client outcomes.

Skills

Paid Social Strategy

Client relationship management

Analytics & reporting

Cross-functional collaboration

Presentation & pitching

Account growth & retention

Tools

Meta Ads Manager

Pinterest

TikTok

Sprout Social

Hootsuite

Sprinklr

Google Analytics

Google Data Studio

Job description

Visualsoft is seeking a Paid Social Account Director to own strategic management, performance, and retention across client paid social accounts. You will lead with autonomy as the primary strategic partner, aligning paid social with client business goals to drive sustainable growth.

This role emphasizes client-facing leadership, cross-department collaboration, and accountability for results, ROI, and high‑quality delivery; extensive experience with Meta, Pinterest, and TikTok is preferred, along