Paid Social Manager

Talent; Greater London; Hybrid; GBP 42,000 - 62,000; Full time

Job summary

Talent is seeking a Paid Social Manager to drive performance for Beauty, Fashion & DTC Ecommerce brands. You’ll run Meta and TikTok campaigns, manage budgets, and translate data into actionable recommendations.

In a hybrid Central London role, you’ll collaborate with the Paid Director, run structured tests, and deliver weekly/monthly reports that tell the story behind the numbers. Growth-minded and detail-oriented candidates will excel.

Qualifications

• 2+ years in paid social (agency or DTC)
• Proven results scaling brands on Meta and TikTok with CPA/ROAS
• Fluency in Triple Whale, Shopify, GA4 and native platform reporting
• Advanced Excel (pivots, lookups); SQL or data visualization a plus
• Commercial focus—linking ad performance to revenue and client goals
• Confidence leading client strategy sessions and performance reviews
• Organised and detail-driven; comfortable with strategy and hands-on execution

Responsibilities

• Build, launch and optimise campaigns across Meta and TikTok.
• Manage sizeable budgets, keeping spend on pace and forecasts grounded.
• Run structured A/B tests.
• Write weekly and monthly reports that explain the story behind the results.
• Share your findings with strategy and creative teams to shape future campaigns.
• Suggest tools and shortcuts that make setup and reporting faster.

Skills

Paid social strategy

Campaign optimization

Budget management

A/B testing

Performance reporting

Client communication

Leadership in strategy reviews

Tools

Triple Whale

Shopify

GA4

Native platform reporting

Job description

Paid Social Manager: Beauty, Fashion & DTC Ecommerce // Hybrid - Central London

About the role:

We’re looking for a Paid Social Manager with around two years’ experience who wants to go deeper into the numbers. You’ll work directly with the Paid Director, running Meta and TikTok campaigns for direct-to-consumer brands and turning performance data into decisions clients can act on.

What you’ll do:

• Build, launch and optimise campaigns across Meta, TikTok.
• Manage sizeable budgets, keeping spend on pace and forecasts grounded.
• Run structured A/B tests.
• Write weekly and monthly reports that explain the story behind the results.
• Share your findings with strategy and creative teams to shape future campaigns.
• Suggest tools and shortcuts that make setup and reporting faster.

What you’ll bring:

• 2+ years in paid social, agency-side or at a DTC ecommerce brand (beauty, fashion or retail).
• Proven results scaling brands on Meta and TikTok: lower CPA, higher ROAS.
• Fluency in Triple Whale, Shopify, GA4 and native platform reporting.
• Advanced Excel (pivots, lookups); SQL or data visualisation a plus.
• Commercial focus, connecting ad performance to revenue, margin and client goals.
• Confidence leading client strategy sessions and performance reviews.
• Organised and detail-driven, equally comfortable with strategy and hands-on execution.

You’ll learn from leaders who blend creative thinking with commercial performance, work with brands people actually buy and love, and get room to grow into a more strategic role.