Paid Media Director

Digital Waffle; United Kingdom; Remote; GBP 60,000 - 80,000; Full time

Job summary

Digital Waffle is seeking a Paid Media Director for a fully remote UK role to lead strategy across a portfolio of ecommerce brands. You will own the paid media plan, nurture senior client relationships, and drive performance across Meta and TikTok, aligning efforts with client revenue goals and growth targets.

The role requires strong leadership, excellent communication, and a track record of delivering business outcomes through paid media.

Qualifications

• Extensive experience managing large-scale Meta campaigns in ecommerce.
• Strong TikTok advertising experience with deep best-practices knowledge.
• Experience linking paid media strategy to business outcomes and growth.
• Excellent presentation and client-facing communication.
• Experience mentoring or leading paid media teams.

Responsibilities

• Own paid media strategy across a portfolio of ecommerce and consumer brands.
• Lead high-level client relationships and act as the senior strategic contact across accounts.
• Develop performance strategies aligned to client commercial goals and growth.
• Drive performance across Meta and TikTok and integrate into broader acquisition plans.
• Present recommendations and strategic direction to senior stakeholders and prospects.
• Support new business pitches and help convert opportunities into long-term partnerships.
• Mentor paid media specialists across the team.
• Collaborate with creative to improve campaign performance and effectiveness.
• Analyse performance data and analytics frameworks to drive better decisions.

Skills

Meta campaigns

TikTok advertising

Paid media strategy

Presentation skills

Ecommerce growth

Data interpretation

Mentoring

Agency experience

Job description

Paid Media Director | UK (remote)

A fast-growing ecommerce-focused digital agency is hiring a Paid Media Director to lead strategy across a portfolio of ambitious consumer brands.

This is a senior client-facing role for someone who combines deep platform expertise with commercial thinking and exceptional communication skills. The founders are specifically looking for someone who can confidently put in front of clients and prospects, whether that's leading strategic reviews, pitching new business or navigating complex performance conversations.

Role: Paid Media Director

Salary: Up to £80,000

Location: Fully remote (UK)

What you'll be doing:

• Own paid media strategy across a portfolio of ecommerce and consumer brands
• Lead high-level client relationships and act as the senior strategic contact across accounts
• Develop performance strategies aligned to client commercial goals, profitability and growth targets
• Drive performance across Meta and TikTok, with a strong understanding of how they fit into a broader acquisition strategy
• Present recommendations, insights and strategic direction to senior stakeholders and prospective clients
• Support new business pitches and help convert opportunities into long-term partnerships
• Mentor and develop paid media specialists across the team
• Work closely with creative teams to improve campaign performance and creative effectiveness
• Analyse performance data, attribution and measurement frameworks to drive better decision making

What you'll need:

• Extensive experience managing large-scale Meta campaigns within ecommerce environments
• Strong TikTok advertising experience with a deep understanding of platform best practices
• Experience developing paid media strategies tied directly to business outcomes and commercial performance
• Excellent presentation and communication skills, with confidence leading client conversations and pitches
• Strong understanding of ecommerce customer acquisition and performance marketing principles
• Ability to explain complex performance data in a clear and compelling way
• Experience mentoring or leading high-performing paid media teams
• Background within agencies or fast-paced digital environments preferred

This role would suit a commercially minded paid media leader who is equally comfortable building growth strategies, presenting to senior stakeholders and helping win new business through expertise and credibility.