Paid Media Manager

Digital Waffle; Greater London; Hybrid; GBP 59,000 - 72,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

Digital Waffle in London is seeking a Senior Paid Media Manager to lead strategy and performance across a portfolio of consumer brands. You will own the paid media roadmap, drive acquisition and optimise campaigns across Meta and TikTok in a fast-paced agency environment.

You’ll partner with clients, translate data into actionable insights, and shape growth strategies that align with commercial objectives while operating in a hybrid London-based role.

Qualifications

• Strong experience managing paid media campaigns in ecommerce.
• Deep expertise across Meta Ads and TikTok Ads.
• Proven ability to deliver measurable commercial results.
• Strong analytical skills linking performance to business outcomes.
• Excellent client communication and presentation skills.
• Understanding of attribution, measurement and incrementality.
• Agency experience or fast-paced digital business background.

Responsibilities

• Own paid media strategy across a portfolio of ecommerce and consumer brands.
• Manage and optimise campaigns across Meta, TikTok and other paid acquisition channels.
• Build growth strategies aligned to client commercial objectives, profitability and customer acquisition targets.
• Analyse performance data and identify opportunities to improve efficiency and scale.
• Lead client meetings, presenting recommendations and performance insights confidently.
• Collaborate with creative teams to improve campaign effectiveness and conversion performance.
• Support testing programmes across audiences, creative, landing pages and acquisition funnels.
• Stay ahead of platform changes and emerging opportunities within paid media.

Skills

Paid media strategy

Campaign optimization

Analytical skills

Client presentation

Budget management

Ecommerce advertising

Meta Ads

TikTok Ads

Tools

Meta Ads platform

TikTok Ads Manager

Job description

A fast-growing ecommerce-focused digital agency is hiring a Senior Paid Media Manager to lead strategy and performance across a portfolio of ambitious consumer brands.This is a highly strategic role for someone who understands how paid media drives commercial outcomes, not just platform metrics. You’ll take ownership of client performance, help shape acquisition strategy and act as a trusted advisor to brands operating in competitive markets.

Role: Paid Media Manager

Salary: Up to £65,000

Location: London (Hybrid - 3 days onsite)

What you’ll be doing:

• Own paid media strategy across a portfolio of ecommerce and consumer brands
• Manage and optimise campaigns across Meta, TikTok and other paid acquisition channels
• Build growth strategies aligned to client commercial objectives, profitability and customer acquisition targets
• Analyse performance data and identify opportunities to improve efficiency and scale
• Lead client meetings, presenting recommendations and performance insights confidently
• Collaborate with creative teams to improve campaign effectiveness and conversion performance
• Support testing programmes across audiences, creative, landing pages and acquisition funnels
• Stay ahead of platform changes and emerging opportunities within paid media

What you’ll need:

• Strong experience managing paid media campaigns within ecommerce environment
• Deep expertise across Meta Ads and TikTok Ads
• Experience managing meaningful advertising budgets and delivering measurable commercial results
• Strong analytical skills with the ability to connect performance metrics to business outcomes
• Excellent communication skills and confidence presenting to clients
• Understanding of attribution, measurement and incrementality principles
• Agency experience or experience operating within fast-paced digital businesses preferred