Senior Paid Search Manager

Wonderbly; London; Hybrid; GBP 40,000 - 80,000; Full time

Job description

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About Us

At Wonderbly, our mission is to connect the world together through our special gift books. We make personalised books that inspire boundless self-belief in children and celebrate love in all kinds of relationships. Our books have allowed over ten million readers to see themselves as the hero of their own stories.

Wonderbly is an award-winning brand that operates at the intersection of print-on-demand, personalisation and D2C e-commerce. Our business is growing fast, and we're looking for a seasoned Paid Search Manager to help scale our performance marketing efforts.

Job Overview

As a Senior Paid Search Manager, you will be responsible for driving high-converting traffic to our site through Google Ads, Microsoft Ads, and other paid search channels. You'll optimise Shopping, Performance Max, and Search campaigns, leveraging AI-driven automation, audience segmentation, and first-party data strategies to maximise ROAS and revenue growth.

This role is perfect for someone who thrives in data-driven performance marketing, understands eCommerce customer behaviour, and knows how to optimise product feeds, landing pages, and conversion funnels.

Requirements

• Global budget management of £7M+ with delivery against performance targets
• Plan, launch, and optimise Google Search, Shopping, Performance Max, Demand Gen and Microsoft Ads campaigns
• Manage and refine product feed optimisation for Google Merchant Center
• Leverage Smart Bidding, Audience Targeting, and AI-driven automation to scale efficiently
• Implement remarketing and customer segmentation strategies using first-party data
• Conduct A/B testing on ad copy, product images, and bidding strategies
• Monitor eCommerce KPIs (ROAS, AOV, CVR, CPA, CTR, LTV, etc.) and adjust campaigns accordingly
• Collaborate with design and content teams to improve ad creative and landing pages
• Management of a paid search exec
• Analyze GA4, Looker Studio, and CRO data to identify growth opportunities
• Stay up to date with Google Ads trends and privacy-first tracking solutions

Qualifications & Experience

• 4+ years of hands-on experience in Google Ads, Shopping Ads, Performance Max and Demand Gen
• Proven track record of scaling eCommerce PPC campaigns against ROAS targets
• Strong expertise in Google Merchant Center and product feed optimisation
• Experience with GA4, Looker Studio, Google Tag Manager (GTM), and Enhanced Conversions
• Ability to analyse data, track attribution, and optimise for incremental revenue growth
• Solid understanding of attribution models and MMM tools e.g. Fospha
• Knowledge of first-party data strategies, remarketing lists and customer segmentation
• Strong understanding of privacy-first advertising (GA4, server-side tracking, GDPR, CCPA)
• Excellent skills in A/B testing ad creatives, landing pages, and bid strategies
• Exceptional data storytelling skills and the ability to translate complex analytics into clear, actionable insights.

Preferred (Nice-to-Have) Skills

• Background in CRO (Conversion Rate Optimisation) and funnel testing and/or background in data analytics
• Experience managing Amazon Ads, TikTok Search Ads, or retail media networks
• Fluency in a second language is also a plus but not required

Benefits

Why Join Us?

First and foremost, you should join Wonderbly because of the work we do. We're on a mission to bring our meaningfully personalised products to everyone around the world. You'll be surrounded by inclusive, diverse and self-motivated people inspired by this exciting mission.

We're a profitable and responsibly run, B-Corp certified business. We have clear processes with sensible expectations and are always looking to improve. We have a strongly supportive and inclusive culture and are still small enough for individuals to make a big difference.

On top of that, you can expect:

• Competitive salary + bonus
• 5 weeks per year remote working (anywhere you like!)
• 28 days holiday, plus 8 bank holidays
• Hybrid working (3 days per week in office, 2 days remote)
• Pension scheme with matched contributions
• Mental Health support with Spill
• 1 fully paid charity day per month
• £500 per year budget to spend on courses and books with Learnably
• Health insurance to keep you and your family in tip-top shape
• Subsidised Gym membership
• Lunch and Learn sessions with inspiring speakers on various topics
• A dog friendly studio based near Kings Cross
• Regular socials (theatre trips, restaurants and our legendary in studio soirees every 4 months)

At our studio there is:

• Shower, secure bike storage (we are also part of the Cycle To Work scheme)
• Heaps of snacks, drinks, and comforts in our fully-stocked kitchen
• Group yoga / walking and other fun stuff
• Clubs for bookworms, runners, gardeners, aspiring poets and much more