Senior Paid Search Manager

Wonderbly; London; On-site; GBP 40,000 - 80,000; Full time

Job summary

Join an innovative company on a mission to inspire self-belief through personalised books! As a Senior Paid Search Manager, you'll drive performance marketing efforts, optimising campaigns across Google Ads and more. This is a fantastic opportunity for a data-driven marketer who thrives in eCommerce, with the chance to make a real impact in a growing business. Enjoy a hybrid working model, competitive salary, and a range of perks including mental health support and a generous holiday allowance. If you're passionate about marketing and want to be part of a mission-driven team, this role is perfect for you.

Benefits

Competitive salary + bonus

5 weeks remote working

28 days holiday + 8 bank holidays

Hybrid working model

Pension scheme with matched contributions

Mental Health support

1 fully paid charity day per month

£500 annual budget for courses and books

Health insurance

Subsidised Gym membership

Qualifications

• 4+ years of experience in managing Google Ads and eCommerce PPC campaigns.
• Strong expertise in data analysis and optimising product feeds.

Responsibilities

• Manage a global budget of £7M+ and optimise various paid search campaigns.
• Conduct A/B testing and monitor key eCommerce KPIs for performance.

Skills

Google Ads

PPC Campaign Management

Data Analysis

A/B Testing

eCommerce Strategy

Education

Bachelor's Degree in Marketing or related field

Tools

Google Merchant Center

GA4

Looker Studio

Google Tag Manager

Job description

About Us

At Wonderbly, our mission is to connect the world together through our special gift books. We make personalised books that inspire boundless self-belief in children and celebrate love in all kinds of relationships. Our books have allowed over ten million readers to see themselves as the hero of their own stories.

Wonderbly is an award-winning brand that operates at the intersection of print-on-demand, personalisation, and D2C e-commerce. Our business is growing fast, and we’re looking for a seasoned Paid Search Manager to help scale our performance marketing efforts.

Job Overview

As a Senior Paid Search Manager, you will be responsible for driving high-converting traffic to our site through Google Ads, Microsoft Ads, and other paid search channels. You’ll optimise Shopping, Performance Max, and Search campaigns, leveraging AI-driven automation, audience segmentation, and first-party data strategies to maximise ROAS and revenue growth.

This role is perfect for someone who thrives in data-driven performance marketing, understands eCommerce customer behaviour, and knows how to optimise product feeds, landing pages, and conversion funnels.

Responsibilities

• Global budget management of £7M+ with delivery against performance targets
• Plan, launch, and optimise Google Search, Shopping, Performance Max, Demand Gen and Microsoft Ads campaigns
• Manage and refine product feed optimisation for Google Merchant Center
• Leverage Smart Bidding, Audience Targeting, and AI-driven automation to scale efficiently
• Implement remarketing and customer segmentation strategies using first-party data
• Conduct A/B testing on ad copy, product images, and bidding strategies
• Monitor eCommerce KPIs (ROAS, AOV, CVR, CPA, CTR, LTV, etc.) and adjust campaigns accordingly
• Collaborate with design and content teams to improve ad creative and landing pages
• Management of a paid search exec
• Analyze GA4, Looker Studio, and CRO data to identify growth opportunities
• Stay up to date with Google Ads trends and privacy-first tracking solutions

Qualifications & Experience

• 4+ years of hands-on experience in Google Ads, Shopping Ads, Performance Max and Demand Gen
• Proven track record of scaling eCommerce PPC campaigns against ROAS targets
• Strong expertise in Google Merchant Center and product feed optimisation
• Experience with GA4, Looker Studio, Google Tag Manager (GTM), and Enhanced Conversions
• Ability to analyse data, track attribution, and optimise for incremental revenue growth
• Solid understanding of attribution models and MMM tools e.g. Fospha
• Knowledge of first-party data strategies, remarketing lists and customer segmentation
• Strong understanding of privacy-first advertising (GA4, server-side tracking, GDPR, CCPA)
• Excellent skills in A/B testing ad creatives, landing pages, and bid strategies
• Exceptional data storytelling skills and the ability to translate complex analytics into clear, actionable insights.

Preferred (Nice-to-Have) Skills

• Background in CRO (Conversion Rate Optimisation) and funnel testing and/or background in data analytics
• Experience managing Amazon Ads, TikTok Search Ads, or retail media networks
• Fluency in a second language is also a plus but not required

Why Join Us?

First and foremost, you should join Wonderbly because of the work we do. We’re on a mission to bring our meaningfully personalised products to everyone around the world. You’ll be surrounded by inclusive, diverse, and self-motivated people inspired by this exciting mission.

We're a profitable and responsibly run, B-Corp certified business. We have clear processes with sensible expectations and are always looking to improve. We have a strongly supportive and inclusive culture and are still small enough for individuals to make a big difference.

We have exciting growth plans, and we want to create deeper connections between customers and their important relationships into the heart of our books.

On top of that, you can expect:

• Competitive salary + bonus
• 5 weeks per year remote working (anywhere you like!)
• 28 days holiday, plus 8 bank holidays
• Hybrid working (3 days per week in office, 2 days remote)
• Pension scheme with matched contributions
• Mental Health support with Spill
• 1 fully paid charity day per month
• £500 per year budget to spend on courses and books with Learnably
• Health insurance to keep you and your family in tip-top shape
• Subsidised Gym membership
• Lunch and Learn sessions with inspiring speakers on various topics
• A dog friendly studio based near Kings Cross
• Regular socials (theatre trips, restaurants and our legendary in studio soirees every 4 months)

At our studio, there is:

• Shower, secure bike storage (we are also part of the Cycle To Work scheme)
• Heaps of snacks, drinks, and comforts in our fully-stocked kitchen
• Group yoga / walking and other fun stuff
• Clubs for bookworms, runners, gardeners, aspiring poets and much more