Senior Paid Search Manager (3m Contract)

HeliosX Group; London; On-site; GBP 45,000 - 85,000; Full time

Job summary

Join a forward-thinking company on a mission to revolutionize healthcare access. As a Senior Paid Search Manager, you'll lead impactful acquisition campaigns, driving growth with a £20m budget. Your expertise in paid search marketing will help optimize strategies and enhance customer relationships. This role offers an exciting opportunity to shape the future of healthcare while working in a dynamic environment. If you're passionate about making a difference and possess an entrepreneurial spirit, this is your chance to contribute to a company poised for significant growth in the coming years.

Qualifications

• Extensive experience in paid search channels within DTC/ecommerce.
• Expert knowledge of paid search acquisition and performance-driven roles.

Responsibilities

• Own performance of paid search channels for HeliosX brands.
• Create and execute paid search acquisition strategy across territories.
• Report weekly performance and insights to the Growth department.

Skills

Paid Search Marketing

SEM Optimization

A/B Testing

Data Analysis

Customer Acquisition Costs (CAC)

Lifetime Value (LTV)

Marketing Analytics

Budget Management

Tools

Amplitude

Job description

London

Ready to revolutionize healthcare, making it faster and more accessible than ever before?

How we started:

Back in 2013, our founder Dwayne D’Souza saw an opportunity to give people faster and more convenient access to medications using technology. We've grown rapidly since our inception, without any external funding whatsoever – achieving profitability through innovation and a highly disciplined approach to growth.

Where we are now:

We’ve earned the trust of millions of people worldwide through our top-selling products and well-known brands: MedExpress, Dermatica, ZipHealth, RocketRX, and Levity. A lot of our success is down to having our own pharmacies, manufacturers and products – spearheaded by leading in-house medical teams, researchers and pharmacists. Our 2023 global revenue was $80m, and we’re set to more than double this in 2024 as we look to surpass $200m and positively impact the daily lives of more people than ever before. There’s never been a more exciting time to join HeliosX.

Where we’re going:

Over the next five years, you’ll support our goal to become a world-leading healthcare partner, deepening our customer relationships, expanding into new countries, and diversifying our product portfolio to treat more conditions. You’ll be part of helping more people access prescription treatments and, most importantly, making personalised care better, quicker and easier for everyone.

Come be a part of making our dream of easier and faster healthcare a reality!

The Opportunity:

HeliosX is looking for an experienced Senior Paid Search Manager. You will define, execute, and measure Paid Search marketing from strategy to execution to drive scalable growth for the business. You will be passionate about measuring ROI, as well as thinking big to develop capabilities to optimise SEM. This person will build highly impactful acquisition campaigns and have an enthusiasm for testing growth opportunities. An entrepreneurial spirit, a creative mindset for pushing boundaries, and the ability to work effectively with team members and stakeholders are some of the key skills we are looking for. This is an exciting opportunity to leverage a £20m budget and have a meaningful impact on HeliosX commercial performance and the success of one of its key categories.

This is a contract position (salaried FTC or day rate available) with an initial 3 month engagement, with the option to extend or go permanent. The successful candidate must be based in the UK and available to start in January 2025.

What you'll be doing:

• Own the end-to-end performance of paid search channels for one of the conditions/brands at HeliosX (i.e weight loss, skincare, etc)
• Create and execute our overall paid search acquisition strategy across multiple territories, with a strong focus on LTV/CAC optimisation on a weekly basis
• Report on weekly performance, including insights, actions and experiment results to the wider Growth department and close collaborators
• Prioritise and run regular A/B testing to unlock growth, whilst maintaining stability against punchy targets
• Obsess over competitors’ ads, promotions and new innovations to stay ahead in a very competitive space
• Leverage our marketing analytics tool (Amplitude) to evaluate the end-to-end customer experience across paid search campaigns to identify opportunities for the CRO team. Think funnels, campaign performance and trend analysis, all paired with relevant customer insights
• Produce your own quarterly forecasts and roadmaps, and share them with senior leadership
• Support our Paid Search Executives, working closely with them to prioritise tasks and providing them with technical guidance and mentoring

What you'll bring to HeliosX:

• Extensive experience owning the end to end performance of paid search channels within a DTC or ecommerce based business
• Expert knowledge of paid search acquisition channels, with experience working at both the strategic and executional levels
• Proven success in a performance driven paid search role - you'll know all about experimentation / AB testing, lifetime customer value (LTV), customer acquisition costs (CAC/CPA) and how to pull the right levers to create commercial value
• Highly analytical and data driven; you're able to distil insights from campaign data and translate insights into actions that improve channel performance
• Experience managing multi-million £ SEM budgets, optimising for long term profitability

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