Senior Manager-Paid Search

Ethica Consulting; London; Hybrid; GBP 50,000 - 90,000; Full time

Job summary

An established industry player is seeking a Senior Manager for Paid Search Activation to join their dynamic team. This role offers the opportunity to lead the execution of PPC campaigns, innovate SEM strategies, and develop a high-performing team. You will collaborate closely with marketing and analytics teams to drive performance marketing growth while managing significant budgets. With a focus on strategic thinking and relationship building, this position is perfect for someone looking to make a substantial impact in a global organization. Join a forward-thinking company that values your contributions and supports your professional journey with comprehensive benefits and a flexible working model.

Benefits

Competitive Base Salaries

Bonus Incentives

Flexible Working Model

Comprehensive Medical Benefits

Career Development Opportunities

Free Counseling Support

Paid Parental Leave

Access to Wellness Centers

Qualifications

• 4+ years of experience in paid search activation, particularly with Google and Bing.
• Proven track record in project management and delivering results.

Responsibilities

• Lead PPC campaign execution and manage a team of PPC experts.
• Develop SEM strategies and monitor performance metrics.

Skills

Paid Search Activation

Project Management

Communication Skills

Analytical Skills

Relationship Building

Strategic Thinking

Education

Bachelor’s Degree

Tools

Google AdWords

Bing Ads

Job description

You Lead the Way. We’ve Got Your Back.

With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

Join Team Amex and let's lead the way together.

As a part of the Enterprise Digital & Data Solutions team, you will be responsible for developing world class digital products, capabilities and marketing programs that support our global markets and help drive performance marketing growth.

In the role of Senior Manager: Paid Search Activation and Enablement, you will be a part of the Enterprise Performance Marketing Enablement team, responsible for delivering critical Paid Search channel marketing capabilities, campaigns, and innovation. This team plays a significant part in delivering on revenue-driving business outcomes.

A successful candidate will have experience across both activation and innovation in Paid Search. This is an exciting opportunity to join a global team of experts, while also gaining exposure to many marketing channels and teams across the business.

How will you make an impact in this role?

• End to end ownership of PPC campaign execution. Measured against the achievement of targets, with focus on improving key metrics throughout the funnel.
• Lead and develop team of 2-3 PPC subject matter experts responsible for day-to-day program activation.
• Ownership of SEM strategy, including innovation of campaign structures, keyword management, bidding strategies, ad copy creation.
• Partner closely with Channel Analytics and Marketing teams on development of a robust testing program and customer-centric approach to incrementally improve performance and scale of program.
• Work in close partnership with marketing team to develop search roadmaps that support both marketing priorities and channel best practices.
• Regularly monitoring and analyzing performance, making use of analytical data and insights available to make strategic business recommendations via close partnership with Channel Analytics counterparts.
• Regularly presenting strategies, plans and channel performance to senior stakeholders in marketing team and other central teams.
• Building strong partnership with Product teams, CXO teams, and external agency partners to ensure our channel program considers the entire prospect journey and is optimized accordingly.
• Monitoring internal and external digital trends and technologies to continually improve the program and maintain competitive advantage.

Minimum Qualifications

• Proven track record of delivering results and project management, leading projects from conception through implementation.
• 4+ years experience paid search activation, specifically with Google and Bing.
• Google AdWords Certification.
• Experience leading a team.
• Proven track record of building relationships with internal and external partners.
• Skilled at clear, concise communication.
• Experience managing large budgets in a target-driven environment.
• Detail-oriented with solid organizational and time-management skills.
• Strategic self-starter who is comfortable navigating white space.
• An understanding of the wider digital marketing landscape.
• Bachelor’s Degree.

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

• Competitive base salaries.
• Bonus incentives.
• Support for financial-well-being and retirement.
• Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location).
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need.
• Generous paid parental leave policies (depending on your location).
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location).
• Free and confidential counseling support through our Healthy Minds program.
• Career development and training opportunities.

Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.