Senior Paid Media Manager

Sherpany; Greater London; Sur place; GBP 70 000 - 100 000; Plein temps

Avantages offerts par ce poste

Apple MacBook provided

Nilo.health support

Professional development support

Team events

Résumé du poste

Sherpany is seeking a Senior Paid Media Manager to own our paid media strategy and turn investment into measurable growth. This hands-on role focuses on performance marketing, experimentation and commercial results across Google and LinkedIn, with opportunities to test YouTube and Meta ads.

You’ll drive high-quality demand, contribute to the pipeline and maximize ROAS while collaborating with Content, Design and the wider Marketing team to craft resonant campaigns for our audiences.

Qualifications

• Hands-on experience with Google Ads and LinkedIn Ads.
• Track record of improving performance in B2B SaaS.
• Strong knowledge of campaign structure, bidding and retargeting.
• Data-driven mindset with ability to translate insights into actions.
• Commercial focus on pipeline and ROAS, not just clicks.

Responsabilités

• Own paid media strategy across Google, LinkedIn, Display and retargeting.
• Manage Google Search end-to-end including keyword and bidding.
• Lead LinkedIn advertising, including Sponsored Content and Lead Gen Forms.
• Build multi-channel retargeting journeys with audience sequencing.
• Experiment and justify new channels and formats.
• Turn performance data into actionable recommendations.
• Manage budgets with discipline toward CPL, pipeline and ROAS.
• Collaborate with Content, Design and Marketing for campaigns.

Connaissances

Google Ads

LinkedIn Ads

B2B SaaS

Data-driven

Budget management

Cross-functional teamwork

Outils

YouTube Ads

Meta Ads

Description du poste

We’re looking for a Senior Paid Media Manager to take ownership of Sherpany’s paid media strategy and turn investment into measurable growth.

This is a hands‑on role for someone who loves the combination of performance marketing, experimentation and commercial results. You’ll own our paid activity across Google and LinkedIn, continuously testing and optimizing what works, while identifying opportunities to expand into channels such as YouTube and Meta.

You won’t just be driving clicks. You’ll be focused on what happens further down the funnel - generating high‑quality demand, contributing to pipeline and maximizing return on our investment.

What you’ll do

• Own our paid media strategy: Plan, build and optimize campaigns across Google Search, LinkedIn, Display and retargeting, with the opportunity to introduce and test new channels.
• Drive paid search performance: Manage Google Search end‑to‑end, from keyword and bidding strategy to ad copy, landing page alignment, budget allocation and ongoing optimization.
• Scale paid social: Lead our LinkedIn advertising, including Sponsored Content, Lead Gen Forms and other formats. Develop audience strategies and continuously test messaging, creative and targeting.
• Build effective retargeting journeys: Create thoughtful multi‑channel retargeting strategies, managing audience sequencing, frequency and conversion.
• Experiment and innovate: Identify opportunities to improve our existing channel mix and build the business case for new platforms, formats and approaches.
• Turn data into action: Monitor performance closely, spot trends and opportunities, and translate insights into clear actions.
• Own commercial performance: Manage budgets with discipline and continuously optimize toward CPL, pipeline contribution and ROAS.
• Collaborate across the team: Partner closely with Content, Design and the wider Marketing team to develop campaigns and creative that resonate with our audiences.

What you bring

• Strong hands‑on experience managing Google Ads and LinkedIn Ads, including meaningful paid media budgets.
• A track record of improving performance and delivering measurable commercial results, ideally within B2B SaaS, technology or another considered-purchase environment.
• Strong knowledge of campaign structure, bidding strategies, audience development, conversion tracking and retargeting.
• A genuinely data-driven mindset - you enjoy watching performance develop, digging into the numbers, spotting patterns and figuring out what to optimize next.
• A commercial approach to performance marketing: you care about pipeline and return on investment, not just impressions and clicks.
• Strong budget management skills and confidence making decisions about where to increase, reduce or reallocate spend.
• An experimental mindset and curiosity about new channels, formats and approaches.
• Experience with YouTube or Meta Ads is a plus, but curiosity and the willingness to build expertise in new channels is equally important.
• Strong communication and collaboration skills, with the ability to turn performance data into clear recommendations for colleagues and stakeholders.

Why Sherpany

• Be part of an international company where you’ll take on responsibility and your ideas are always welcome.
• We invest in your personal and professional growth by offering financial support for further education, training, and more.
• Your well‑being matters – our partner nilo.health supports you in maintaining it.
• Work with the latest technologies and an Apple MacBook provided at the start of your journey with us.
• Last but not least: Our company culture is important to us – we regularly organize team events and foster a values‑driven environment.