Head of Paid Media

Confidential; Lancashire, Manchester, Salford; Remote; GBP 120,000 - 170,000; Full time

Benefits offered by this job

Competitive salary with 10% annual bon

Pension

25 days annual leave + bank holidays

Wellness days

Birthday day off

Flexible working arrangements

Professional development opportunities

Fully remote

Job summary

Confidential, a fast-paced B2B marketing agency, is seeking a Head of Paid Media on a permanent basis. You will lead the paid media function across LinkedIn Ads, Google Ads, and emerging channels, shaping campaign architecture, targeting, testing, bidding and measurement.

You will manage a team of performance directors and growth marketers, working with Enterprise and high-growth SaaS clients to drive pipeline and revenue, while embedding AI-enabled optimization across client programs.

Qualifications

• Extensive experience in B2B paid media and demand generation, with agency-side experience essential.
• Proven track record managing substantial media budgets with demonstrable improvements in pipeline generation metrics.
• Strong background working with Enterprise and high-growth SaaS clients.
• Experience leading a performance team and contributing to or owning go-to-market and demand-gen strategies.
• Advanced proficiency in LinkedIn Ads and Google Ads; knowledge of HubSpot, Salesforce, and marketing automation platforms is advantageous.

Responsibilities

• Lead the performance function with a primary focus on paid media across LinkedIn Ads, Google Ads, and emerging channels.
• Set and maintain high standards for campaign architecture, targeting, creative testing, bidding, and measurement.
• Drive strategic direction on priority accounts, leading quarterly business reviews and defining future outlooks.
• Manage a team of performance directors, leads, and growth marketers, providing coaching and development.
• Ensure proactive performance management using AI-enabled systems to optimize client outcomes.

Skills

Leadership & people management

B2B demand generation

Agency-side experience

Strategic go-to-market planning

Campaign optimization & analytics

Tools

LinkedIn Ads

Google Ads

HubSpot

Salesforce

Marketing automation platforms

Job description

Are you a dynamic leader with a passion for performance marketing and a knack for strategic thinking? Our client is seeking a Head of Paid Media to join their team on a permanent basis. This role offers an exciting blend of senior client leadership, team management, operational ownership, and strategic direction. If you thrive in a fast-paced environment and are ready to take the reins of a performance-driven B2 B marketing agency, this could be the perfect fit for you.

Key Duties and Responsibilities:

• Lead the performance function with a primary focus on paid media across LinkedIn Ads, Google Ads, and emerging channels.
• Set and maintain high standards for campaign architecture, targeting, creative testing, bidding, and measurement.
• Drive strategic direction on priority accounts, leading quarterly business reviews and defining future outlooks.
• Manage a team of performance directors, leads, and growth marketers, providing coaching and development.
• Ensure proactive performance management using AI-enabled systems to optimize client outcomes.

Skills and Experience:

• Extensive experience in B2 B paid media and demand generation, with agency-side experience essential.
• Proven track record managing substantial media budgets with demonstrable improvements in pipeline generation metrics.
• Strong background working with Enterprise and high-growth SaaS clients.
• Experience leading a performance team and contributing to or owning go-to-market and demand-gen strategies.
• Advanced proficiency in LinkedIn Ads and Google Ads; knowledge of HubSpot, Salesforce, and marketing automation platforms is advantageous.

Company Benefits:

• Competitive salary with a 10% annual bonus, paid quarterly.
• Pension
• 25 days annual leave plus bank holidays
• Wellness days and birthday day off
• Flexible working arrangements and early finish on Fridays
• Professional development opportunities
• Fully rmemote