Digital Optimisation & Personalisation Lead

Frasers Group; Mansfield; On-site; GBP 65,000 - 95,000; Full time

Benefits offered by this job

Frasers Champion

Retail Reconnect

Fearless 1200

Frasers Fit

Retail Trust

Job summary

Frasers Group is undergoing a major digital shift and seeks an Optimisation Manager to drive our digital roadmap, improving user journeys across Search, Merch, and Personalisation. You will shape a data-driven search and visual merchandising strategy across brands, delivering measurable improvements in customer experience.

You will lead a team, partner with CDP and experimentation squads, and mentor staff while aligning initiatives with Frasers Group ambitions.

Qualifications

• Proven experience in a digital optimisation role.
• Strong leadership and team management skills.
• Deep understanding of data-driven strategies and the ability to translate insights into actionable plans.
• Expertise in onsite search optimisation and merchandising tools (Algolia or Attraqt).
• Excellent analytical skills, with experience in A/B testing and interpreting data.
• Strong project management skills, with the ability to manage multiple initiatives from concept to delivery.
• Exceptional communication and stakeholder management skills.
• Experience with analytical tools (GA and ContentSquare).

Responsibilities

• Support digital optimisation lead on a product discoverability roadmap.
• Drive the vision for onsite search optimisation across fascias, enhancing the search experience to meet business goals.
• Contribute to and manage digital projects from concept to delivery from an optimisation point of view.
• Work with our CDP team to understand how we better utilise customer data and increase 1:1 personalisation.
• Lead cross-functional efforts to optimise customer experiences during trade events and other key initiatives.
• Manage the day to day relationship with the search and merch vendors.
• Manage and mentor the optimisation team, fostering a culture of innovation and excellence.
• Ensure the team is aligned with strategic objectives and deliverables, providing guidance and support where needed.
• Work with experimentation team to ensure best in class AB testing programme on the search and merch platform.
• Utilise data insights to identify customer pain points in the journey, presenting actionable recommendations for optimisation and prioritisation of these changes within roadmap.
• Oversee weekly trade reporting, ensuring clear communication of progress and results to stakeholders.
• Establish a culture of continuous improvement, regularly reviewing and refining optimisation processes, tools, and strategies based on feedback and performance metrics.

Skills

Digital optimisation

Leadership

Data-driven strategies

A/B testing

Project management

Stakeholder management

Analytical thinking

Tools

Algolia

Attraqt

Google Analytics

ContentSquare

Job description

Frasers Group is undergoing a major digital shift and seeks an Optimisation Manager to drive our digital roadmap, improving user journeys across Search, Merch, and Personalisation. You will shape a data-driven search and visual merchandising strategy across brands, delivering measurable improvements in customer experience.

You will lead a team, partner with CDP and experimentation squads, and mentor staff while aligning initiatives with Frasers Group ambitions.