Senior Omni-Channel Media & CRM Leader

Colgate-Palmolive; Woking; On-site; GBP 79,000 - 95,000; Full time

Job summary

Colgate-Palmolive in Surrey, England, seeks an Omni Demand Generation IBE & Media Manager to lead localized media execution and first-party data strategies for the West Europe cluster.

You will partner with Marketing Directors, Digital Engagement, and Analytics SMEs to align media and content plans with the BEP and commercial calendar, driving growth across UK, Ireland, Belgium, and the Netherlands.

Qualifications

• Bachelor's degree in Marketing, Digital Media, Communications, Business, or related field.
• 5+ years of experience in digital marketing, media planning, or Integrated Brand Experience (IBE).
• Ability to create, execute, and track omnichannel media and communications plans.
• Fluency in English (written and oral).
• Strong collaboration and project management skills.

Responsibilities

• Lead cluster-level media plans, including retail media; align with regional strategies.
• Drive local content creation and amplification; manage social/influencer approaches.
• CRM & 1P data stewardship; map journeys and ensure data quality and compliance.
• Develop and manage integrated communications plans bridging regional and local markets.
• Collaborate with Analytics and ODG teams to optimize campaigns and resource use.

Skills

Omnichannel Media Expertise

Content Amplification

Analytical Proficiency

Growth Mindset

Strategic Syncing

Education

Bachelor's degree in Marketing or related field

Job description

Colgate-Palmolive in Surrey, England, seeks an Omni Demand Generation IBE & Media Manager to lead localized media execution and first-party data strategies for the West Europe cluster.

You will partner with Marketing Directors, Digital Engagement, and Analytics SMEs to align media and content plans with the BEP and commercial calendar, driving growth across UK, Ireland, Belgium, and the Netherlands.