Retail Media & Data Strategist – UK & Nordics

Colgate-Palmolive; England; On-site; GBP 53,000 - 59,000; Full time

Job summary

Colgate-Palmolive in Surrey, UK is seeking a Retail Media and Data Specialist to drive retail media strategies across the UK and Nordics, optimise budget and ROAS, and connect with agencies and internal teams.

You will leverage first- and second-party data, work with platforms like AMC, and translate data insights into actionable media plans, reporting to the Digital Transformation Director in a high-visibility role.

Qualifications

• 2 to 5 years of professional experience in digital marketing, media planning, or advertising agency account coordination.
• Proven experience briefing and managing external media agencies, ensuring accountability and flawless campaign execution.
• Strong analytical acumen with the ability to review media performance and translate them into actionable media optimisation strategies.
• Experience managing second-party data (2PD) partnerships with customers and retail networks, including data clean rooms and data sharing agreements.
• Excellent collaborative agility and stakeholder management skills, showing an ability to align cross-functional priorities smoothly.
• Proven budget management skills with an ability to strategically allocate and optimize media spend.

Responsibilities

• Develop and align UK and Nordics retail media strategies across the UK and Nordics, driving budget allocation and ROAS optimisation.
• Contribute to the annual omnichannel planning cycle, including briefing and budget review milestones.
• Provide technical execution support for data-driven marketing initiatives and first-party data (1PD) activation in collaboration with the Performance Marketing Manager.
• Leverage AMC and retailer data collaboration to move beyond basic last-click attribution.
• Develop and execute second-party data (2PD) plans with key retail partners to enhance data collaboration and targeting.
• Support data integration initiatives to safely leverage customer 2PD with internal data assets.

Skills

Digital marketing

Media planning

Analytics

2PD partnerships

Stakeholder mgmt

Budget management

Tools

AMC

Dunnhumby

Boots Media

Job description

Colgate-Palmolive in Surrey, UK is seeking a Retail Media and Data Specialist to drive retail media strategies across the UK and Nordics, optimise budget and ROAS, and connect with agencies and internal teams.

You will leverage first- and second-party data, work with platforms like AMC, and translate data insights into actionable media plans, reporting to the Digital Transformation Director in a high-visibility role.