Senior National Account Manager

Advocate Group; St Albans; On-site; GBP 65,000 - 90,000; Full time

Job summary

BEAR, the UK’s leading kids’ healthier snacking brand from LOTUS BAKERIES, is recruiting a Senior National Account Manager for Grocery to lead major retailer partnerships including Asda, Ocado, Morrisons and Co‑op. You will own JBPs, promotions, forecasting and P&L delivery, driving distribution, feature space and in‑store activation during an exciting relaunch year.

This role sits in the Grocery team and requires a strong relationship builder who can influence buyers, work with Category,

Qualifications

• Existing SNAM or strong NAM ready to step up.
• Degree qualified.
• FMCG Grocery experience, branded food/snacking preferred.
• Confident on JBPs, promotions, forecasting and P&L.

Responsibilities

• Manage and grow key Grocery accounts for BEAR
• Own customer plans, JBPs, forecasting, promotions and P&L delivery
• Build stronger customer relationships with buyers
• Drive distribution, visibility and seasonal activation

Skills

NAM/SNAM exp

FMCG grocery

JBP & promotions

Forecasting

P&L ownership

Relationship building

Education

Degree Qualified

Job description

Senior National Account Manager – Grocery

Competitive salary + bonus + benefits

I’m working with Lotus Bakeries to recruit a Senior National Account Manager for BEAR, one of the UK’s leading kids’ healthier snacking brands.

BEAR is the No.1 brand in kids’ fruit snacking, with around 34% market share, and the brand is going through an exciting relaunch this year, new look, new character, new flavours, and a real focus on bringing the brand to life in-store and with consumers.

This role will sit in the Grocery team, working across major retail customers. There is some flexibility on accounts depending on experience, but the team covers customers such as Asda, Ocado, Morrisons and Co-op, with discounters also potentially coming into the mix.

The business is aiming for 10% YoY growth, and there’s a lot to go after. JBPs, feature space, back-to-school activation, range, distribution and winning at the key trading moments.

Key Responsibilities:

• Manage and grow key Grocery accounts for BEAR
• Own customer plans, JBPs, forecasting, promotions and P&L delivery
• Build stronger customer relationships and unlock opportunities with buyers
• Drive distribution, visibility, feature space and seasonal activation
• Support the relaunch of the BEAR brand across retail customers
• Work closely with Category, Shopper Marketing, Supply Chain and Finance
• Use data and insight to identify gaps, risks and growth opportunities
• Help shape customer plans across both kids and adult fruit snacking

What we’re looking for:

• Existing SNAM or strong NAM ready to step up
• Degree Qualified
• FMCG Grocery experience, ideally within branded food or snacking
• Confident managing JBPs, promotions, forecasting and P&L
• Strong relationship builder who can get close to buyers and influence internally
• Commercially sharp, organised and comfortable working at pace
• Someone positive, ambitious and keen to grow within a strong branded business

This is a great opportunity to join a brand with strong momentum, a clear relaunch plan and plenty of internal progression available. BEAR is already winning in a number of customers, but there’s still a lot of opportunity to build in others.

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